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Full-Text Articles in Business
Bridging Strategy Versus Buffering Strategy: Enhancing Crisis Management Capability In Public Management For Relational And Reputational Improvement, And Conflict Avoidance, Soojin Kim, Arunima Krishna
Bridging Strategy Versus Buffering Strategy: Enhancing Crisis Management Capability In Public Management For Relational And Reputational Improvement, And Conflict Avoidance, Soojin Kim, Arunima Krishna
Research Collection Lee Kong Chian School Of Business
This study seeks to understand the effectiveness ofan organization’s communication strategy in enhancing its crisis managementcapability in public management. The relationships between two types ofcommunication strategies (bridging and buffering), crisis management capabilityin public management, relational improvement, reputational improvement, andconflict avoidance have been tested in this study to suggest how anorganization’s overall strategic orientation may help its ability to weather acrisis. A survey of communication managers was conducted in South Korea with 105responses, representing 105 organizations. Results revealed that organizations whichare predisposed toward adopting the bridging strategy as their maincommunication strategy are likely to report better crisis management capabilityin public management, …
Bridge Or Buffer: Two Ideas Of Effective Corporate Governance And Public Engagement, Soojin Kim, Jeong-Nam Kim
Bridge Or Buffer: Two Ideas Of Effective Corporate Governance And Public Engagement, Soojin Kim, Jeong-Nam Kim
Research Collection Lee Kong Chian School Of Business
This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed.