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Research Collection Lee Kong Chian School Of Business

Business and Corporate Communications

Asia

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Full-Text Articles in Business

The 2021 Ipr Future Of Communications In Asia Report, Tina Mccorkindale, Sarah Crawshaw, Su Lin Yeo, Stephen Thomas, Alexis B. Fitzsimmons, Pang, A. Sep 2021

The 2021 Ipr Future Of Communications In Asia Report, Tina Mccorkindale, Sarah Crawshaw, Su Lin Yeo, Stephen Thomas, Alexis B. Fitzsimmons, Pang, A.

Research Collection Lee Kong Chian School Of Business

The communication function within Asian-headquartered organizations is undergoing significant growth and changes that will be pivotal for its future success, according to a new Institute for Public Relations (IPR) research report. The “IPR Future of Communications in Asia” research report investigates key changes that will impact the future of the communications function. The analysis is based on interviews with 30 senior communications executives based in Asia in a variety of industries from 2019 to 2020, and three focus groups with nearly 20 senior communication leaders in late 2020.


Government Intervention In Corporate Crises: An Asian Perspective, Augustine Pang, Paige Pei-Hua Tan Jul 2018

Government Intervention In Corporate Crises: An Asian Perspective, Augustine Pang, Paige Pei-Hua Tan

Research Collection Lee Kong Chian School Of Business

Governments are expected to intervene in national crises like natural disasters (Rosenthal & Kouzmin, 1997). Less clear are corporate crises. In recent years, there have been several corporate crises in Asia where governments have intervened to restore confidence. The paper seeks to examine the roles and extent of Asian governmental intervention in corporate crises, particularly it examines the impact Asian governments – described as paternalistic (Shin & Sin, 2012) – have on corporate crises. Five high profile Asian corporate crises were analyzed through Winkler’s (1977) Theory of Corporatism. Impact was analyzed through Boin and ’t Hart’s (2010) nine crisis response …


Toward A Theoretical Framework To Studying Climate Change Policies: Insights From Case Study Of Singapore, Ai Sian Ng, May O. Lwin, Augustine Pang Jul 2017

Toward A Theoretical Framework To Studying Climate Change Policies: Insights From Case Study Of Singapore, Ai Sian Ng, May O. Lwin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The world decided in December 2015 to take actions to reduce global warming. To contribute toward this goal, this research examines possible policy levers for inclusion in the climate change ratification plan. A case study of the measures taken by the Republic of Singapore, a low-lying 719.2 km2 island without natural resources in Asia, is conducted. Being vulnerable to climate change impact and yet having to balance her people’s needs and economic progress with limited resources, the measures taken by this small country could offer policy insights for small states and states without access to alternative energy sources. This research …


Corporate Reputation In Asia, Chong, Mark Apr 2016

Corporate Reputation In Asia, Chong, Mark

Research Collection Lee Kong Chian School Of Business

It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region.


Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang Jan 2015

Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies …