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Research Collection Lee Kong Chian School Of Business
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Which Businesses Enroll In Innovation Training? Evidence From A Field Experiment, Pascale Crama, Reddi Kotha, Cintia Kulzer Sacilotto, Vish Krishnan
Which Businesses Enroll In Innovation Training? Evidence From A Field Experiment, Pascale Crama, Reddi Kotha, Cintia Kulzer Sacilotto, Vish Krishnan
Research Collection Lee Kong Chian School Of Business
We report results from a field experiment testing hypotheses that examine what drives firms to seek new learning opportunities. Specifically, we draw on behavioral theory of the firm to predict how prior performance affects the likelihood a firm enrolls in business training. We also evaluate cognitive mechanisms connecting recruitment messaging and CEO growth orientation to firm participation. Our study randomly allocates over 10,000 firms to one of three experimental conditions—prevention, promotion, and neutral messaging—that vary the framing of a recruitment message for an innovation program for small and medium enterprises (SMEs) in Singapore. We leverage pre-treatment heterogeneity in firm performance …