Business Commons^™

Criteria For Assessing And Ensuring The Trustworthiness In Qualitative Research, Zia Ul Haq Kakar, Rizwana Rasheed, Aamir Rashid, Salma Akhter

Publications and Research

The trustworthiness of qualitative data has been debatable, yet it has strong support from its supporters. However, the importance and worth of qualitative data cannot be undermined. This paper presents a critical review of the trustworthiness of the qualitative data. The degree of trustworthiness of qualitative research can be measured by ensuring the credibility, transferability, dependability, and conformability of research design, process, and action. The guarantee of trustworthiness in qualitative research is more complex than in quantitative research due to its subjective nature. Many researchers and experts denied the generalizability of qualitative research. However, few researchers, like Guba (1985), developed …

Achieving Sustainability Through Multifaceted Green Functions In Manufacturing, Aamir Rashid, Rizwana Rasheed, Abdul Hafaz Nagah

Publications and Research

Purpose – Green practices are essential for sustainability. However, it is challenging due to the socioeconomic and environmental concerns. Similarly, after the induced SDG-12 and SDG-13 by United Nations, the pressure groups forced manufacturers to consider sustainability. Therefore, this research aims to examine the sustainability through multifaceted green functions in manufacturing is examined. Design/methodology/approach – Data were collected from 293 supply chain professionals of manufacturers from a developing economy. Hypotheses were tested through a quantitative method using partial least squares-structural equationmodelingwith the help of SmartPLS version 4 to validate themeasurementmodel. Findings – The findings revealed that all six direct hypotheses …

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

New Gender Identity In The Fashion Global Workforce, Malik Lee

Publications and Research

In the new global workplace, there is an estimation of at least 40% of employees do not identify as either male or female but rather transgender meaning non-binary, not identify as either male or female (Inclusion, 2023). While there is some acceptance of non-binary employees in the workplace, there are still challenges these individuals face from other LGBTQ employees. It is important that inclusion and diversity are among the human resources practices for all genders. In the United States, the EEOC (Equal Employment Opportunity Commission) was created as part of the 1964 Civil Rights Act, which as an effort to …

Types Of Cyber Attacks And Incident Responses, Kaung Myat Thu

Publications and Research

Cyber-attacks are increasingly prevalent in today's digital age, and their impact can be severe for individuals, organizations, and governments. To effectively protect against these threats, it is essential to understand the different types of attacks and have an incident response plan in place to minimize damage and restore normal operations quickly.

This research aims to contribute to the field by addressing the following questions: What are the main types of cyber-attacks, and how can organizations effectively respond to these incidents? How can the incident response process be improved through post-incident activities?

The study examines various cyber-attack types, including malware, phishing, …

Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed

Publications and Research

The objective of this paper is to explain the causal relationship between the impact of COVID-19 on the aviation sector and the policies initiated by the aviation authority such as the International Air Transport Authority (IATA), International Civil Aviation Organization (ICAO), the European Union Aviation Safety Agency (EASA) and the Federal Aviation Authority (FAA). COVID-19 affected every sector of the business world, and obviously, the aviation sector was not out of its effects. According to the Director General and CEO Alexandre de Juniac, “The aviation industry is in crisis. Our business connects people. But owing to efforts to control the …