Business Commons^™

Navigating Consumption Streams: Toward A Utilitarian–Hedonic Perspective On Subscription Box Customer Journeys, Ishani Banerji, Aditya Gupta, Seth Ketron

Publications

Given persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision-making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has explored why they choose to continue or cancel their subscriptions. We contend that a way forward in understanding subscription box customer journeys is to adopt a utilitarian–hedonic perspective when looking at each stage of such journeys. We conduct phenomenological in-depth interviews with 26 subscription box customers and use the thematic …

Assessing The Role Of Public Policy In Fostering Global Eco-Innovation, Phaninee Naruetharadhol, Aisling Conwaylenihan, Helen Mcguirk

Publications

The growing urgency of environmental problems, such as climate change, pollution, and waste management, has highlighted the importance of eco-innovation. It includes the development of sustainable solutions for goods and services. As corporations adopt sustainability practices, governments are increasingly essential in propelling eco-innovation.

Innovation and economic growth are inextricably linked since innovation helps reduce costs, increases productivity, and builds knowledge. Eco-innovation, requiring stakeholders' collaboration and knowledge sharing where public policy plays a critical role in fostering eco-innovation, is frequently catalyzed by climate change and environmental issues.

This paper provides an assessment of the public policy of several countries and its …

The Effects Of Social Media On Investment Decisions Within An Online Community, Hector Vasquez, David Cross

Publications

This case study examined the effects of social media on investment decisions within an online community. The problem was the use of misinformation by inexperienced investors to make investment decisions, with investors making investment decisions based on misinformation. Data was gathered through an online questionnaire administered through one-on-one interviews with members from an online financial community. Twenty participants were gathered; responses were analyzed for recurring themes. Results validated a relationship between social media and investment decisions exists. A strongly recurring theme was that individual investors use social media as a resource to seek out potential investment ideas and make investment …

Assessing The Effectiveness Of Open Innovation Implementation Strategies In The Promotion Of Ambidextrous Innovation In Thai Small And Medium-Sized Enterprises, Wutthiya A. Srisathan, Chavis Ketkaew, Phaninee Naruetharadhol

Publications

The adoption of open innovation practices is becoming increasingly important for SMEs seeking to remain competitive in today's fast-paced business environment. The aim of this study is to understand the implementation of open innovation processes by SMEs while highlighting two critical processes: open innovation implementation (OII) and open ambidextrous innovation practices (OAIP). The study employes a second-order factor analysis incorporating multigroup structural invariance analysis to explore the differences in ambidextrous innovation practices across SME size categories using a sample of 615 SMEs in Thailand. The primary finding reveals and confirms a statistically significant positive relationship between the implementation of open …

Overview Of Low-Cost Carriers In Russia And Post-Soviet States, Tamilla Curtis, Dawna L. Rhoades

Publications

The low-cost carrier's model made remarkable gains across the globe in the prior decade, although growth was uneven domestically and intraregionally. Within this region, there are significant differences in overall country size, the size of the domestic aviation market, and the number of carriers serving the market. The largest and most developed market is in Russia, but rest of the region also experienced growth in economy airlines' activity as they discovered the power of the model to expand aviation access and lower costs. The success of low-cost carriers, however, has been halting and hampered by government decisions on foreign investment, …

Evidence-Based Managerial Decision-Making With Machine Learning: The Case Of Bayesian Inference In Aviation Incidents, Aaron Glassman, Burak Cankaya, Kazim Topuz, Dursun Delen

Publications

Understanding the factors behind aviation incidents is essential, not only because of the lethality of the accidents but also the incidents’ direct and indirect economic impact. Even minor incidents trigger significant economic damage and create disruptions to aviation operations. It is crucial to investigate these incidents to understand the underlying reasons and hence, reduce the risk associated with physical and financial safety in a precarious industry like aviation. The findings may provide decision-makers with a causally accurate means of investigating the topic while untangling the difficulties concerning the statistical associations and causal effects. This research aims to identify the significant …

Connecting Organizational Learning Strategies To Organizational Resilience, Gordon R. Haley

Publications

Purpose: The objective of this study is to analyze the conceptual and domain overlap of organizational learning and organizational resilience; specifically, the adaptation or renewal domain in organizational resilience. From the findings, strategies to foster collective learning leading to organizational resilience are identified and outlined.

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …

A Musician’S Livelihood: Bringing Together Educators And Leaders To Examine Perceived Barriers To Profitability Through Musicians’ Lens, Wyvonne M. Hawkins, David Cross

Publications

Building, maintaining, or scaling a sustainable music ecosystem business can be challenging due to a lack of resources to improve business operations, a lack of consistent goals, or know-how to capture and enhance customer value in an oversaturated and competitive music industry. According to Amy Wang, most musicians in the United States make $25,000 a year or less, and Next Big Sound follows up by stating that approximately 91 percent of artists go undiscovered. This study interviewed twelve independent musicians and used four common themes of the business of music, access to resources, digital technology, and performing rights organizations to …

Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman

Publications

Machine learning becomes truly valuable only when decision-makers begin to depend on it to optimize decisions. Instilling trust in machine learning is critical for businesses in their efforts to interpret and get insights into data, and to make their analytical choices accessible and subject to accountability. In the field of aviation, the innovative application of machine learning and analytics can facilitate an understanding of the risk of accidents and other incidents. These occur infrequently, generally in an irregular, unpredictable manner, and cause significant disruptions, and hence, they are classified as "high-impact, low-probability" (HILP) events. Aviation incident reports are inspected by …

Man Vs Machine – Detecting Deception In Online Reviews, Maria Petrescu

Publications

This study focused on three main research objectives: analyzing the methods used to identify deceptive online consumer reviews, evaluating insights provided by multi-method automated approaches based on individual and aggregated review data, and formulating a review interpretation framework for identifying deception. The theoretical framework is based on two critical deception-related models, information manipulation theory and self-presentation theory. The findings confirm the interchangeable characteristics of the various automated text analysis methods in drawing insights about review characteristics and underline their significant complementary aspects. An integrative multi-method model that approaches the data at the individual and aggregate level provides more complex insights …

Connecting Organizational Learning Strategies To Organizational Resilience, Stephanie Douglas, Gordon Haley

Publications

The objective of this study is to analyze the conceptual and domain overlap of organizational learning and organizational resilience; specifically, the adaptation or renewal domain in organizational resilience. From the findings, strategies to foster collective learning leading to organizational resilience are identified and outlined.

Aviation Supply And Demand In The São Paulo And Rio De Janeiro Systems Evolution: An Exploratory Study, Leila Halawi, Bruno De Paula Balan, Renan Cipriano Da Cunha, Maria Claudia Ferreira Da Cunha

Publications

Aim/purpose – Multiple factors affect a passenger’s origin and destination airport choice. This study explores some of the leading indicators associated with performance in cities with more than one airport. Two important Multi-Airport Systems (MAS) in Brazil were the object of this study: São Paulo (Congonhas and Guarulhos) and Rio de Janeiro (Santos Dumont and Galeão), the most significant demand-generating centers in the country and the most critical distribution centers of flights from South America.

Design/methodology/approach – Using public databases presenting the evolution of supply and demand from 2013 to 2018, the evolution of flights, and the sales by airlines …

Decision-Making Tool For Procurement For Brazilian Airlines, Franco Daffos Torres, Raquel Sá Brito Rojas, Ricardo Araujo Kuokawa Bico, Rodrigo Saldanha Marinho, Leila Halawi

Publications

Globalization stimulates transactions between countries by offering products and services with distinct quality and prices. Tax payment is remitted abroad during negotiations involving agreements between countries. We are proposing a change in the procurement process by including the utilization of a new tool fed with all the different types of agreements valid in Brazil to simplify the decision of the procurement team.

Insights From The Field: Project Execution Success And Failure, Tracey M. Richardson, James W. Marion Jr, Vittal S. Anantatmula, James R. Gibson

Publications

Project execution plays a decisive role in project success, but past research did not focus on the project manager’s perspective of what needs to be accomplished to achieve success. In this study, the authors used qualitative techniques to look for reoccurring themes related to 44project managers’ responses to interview questions associated with successful project execution and failed project execution. The study found that despite the project management profession growth, professional associations’ efforts, and their professional development endeavors, project management execution seems to be concerned with what has happened versus what is happening in a project. This study provides a conceptual …

Innocent Until Proven Guilty: Suspicion Of Deception In Online Reviews, Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler

Publications

- Purpose: This study formulates a new framework for identifying deception in consumer reviews through the lens of Interpersonal Deception Theory and the Persuasion Knowledge Model. It evaluates variables contributing to consumer intentions to purchase after reading deceptive reviews and proposes deception identification cues to be incorporated into the interpersonal communication theoretical framework.

- Methodology: The first study is qualitative and quantitative, based on sentiment and lexical analysis of 1000 consumer reviews. The second study employs a USA national consumer survey with a PLS-SEM and a Process-based mediation-moderation analysis.

- Findings: The study shows deceptive characteristics that cannot be dissimulated …

Using Cliftonstrengthstm For Professional Development: Recommendations For Practice, Nancy A. Watkins, Cynthia Gautreau, Daryl V. Watkins

Publications

This article explores how a culture of strengths-based leadership can positively impact professional development for school site administrators. The strengths of school district administrators were measured through the administration of CliftonStrengths™ assessment. Themes that emerged were determined through the assessment and qualitative analysis of responses. A sample of convenience 50 principals and assistant principals from a public school district in Southern California participated in this research. The findings revealed that the common talent themes among school site administrators were relationship building, executing, influencer, and learner. This study supports future practices to enable human resources personnel to design targeted professional development …

Small Enterprises And The Silver Economy, Aisling Conwaylenihan, Helen Mcguirk

Publications

No abstract provided.

Ai-Based Innovation In B2b Marketing: An Interdisciplinary Framework Incorporating Academic And Practitioner Perspectives, Maria Petrescu, Anjala S. Krishen, Sheen Kachen, John T. Gironda

Publications

Artificial intelligence (AI) rests at the frontier of technology, service, and industry. AI research is helping to reconfigure innovative businesses in the consumer marketplace. This paper addresses existing literature on AI and presents an emergent B2B marketing framework for AI innovation as a cycle of the critical elements identified in cross-functional studies that represent both academic and practitioner strategic orientations. We contextualize the prevalence of AI-based innovation themes by utilizing bibliometric and semantic content analysis methods across two studies and drawing data from two distinct sources, academics, and industry practitioners. Our findings reveal four key analytical components: (1) IT tools …

Establishing A Management Performance Measurement System; Defining And Selecting Kpis, Dimitrios V. Siskos

Publications

Managers and constituents of industries are increasingly concerned about measuring and managing organizational performance. However, launching a new measurement system goes beyond defining new metrics or developing new displays of existing data. However, as Bourne and Neely (2003) point out, there is some evidence that many of these implementations are not successful. This paper initially examines the most difficult elements in establishing and launching a management performance measurement system. The next step after the establishing of a performance measurement system, is to specify the essential elements in defining and selecting KPIs. Unfortunately, different people have very clear and different definitions …

Work-Life Balance Effective Strategies To Enhance Personal And Professional Success, Cheryl Lentz

Publications

Two components of academic excellence are continuity and predictability (Noddings, 1991; Pierantoni, 2017). Students need academic consistency, especially at the early elementary levels, for optimal learning (Hemmeter et al., 2006; Pierantoni, 2017). Continuity and predictability are interrupted by internal and external factors that are sometimes beyond the control of education stakeholders (Coleman & Collinge, 2006). The unpredictability of crises can negatively affect people and disrupt the education sector and peoples’ livelihoods. Education systems, families, students, and educators struggle to maintain optimal learning environments because of the 2020 pandemic (Coleman & Collinge, 2006). Learning poverty means children are unable to read …

In-Person Prehealth Advising: Impact Analysis Spring 2017 To Fall 2020, Alasdair Ekpenyong, Mykel Beorchia

Publications

At Utah State University, some of the advising department’s efforts specifically focus on preparing students for study in health professions graduate school. Students considering a career in the health sciences meet with an advisor who has been trained on the nuances of preparing for health professions graduate school.

This report explored the association between in-person prehealth advising participation and student persistence to the next term.

Sustainability Reporting On Dublin Airport: A Case Study, Laura Zizka, Doreen Mcgunagle, Patti Clark

Publications

The purpose of the study is to examine the quantity and quality of Sustainability Reporting (SR) by Dublin Airport in a case study on Dublin Airport in Ireland. It uses content analysis to examine the use of the Global Reporting Initiative (GRI) and the UN’s SDG categories. The study considers stakeholder theory in sustainability reporting studies. The study finds a pattern of disclosures in all three areas of sustainability – economic, environmental and social.

Salesperson Attributes That Influence Consumer Perceptions Of Sales Interactions, Maria Petrescu

Publications

Purpose

This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their expectations regarding interactions with salespeople, as well as their impact on positive and negative word-of-mouth. In addition, the research further investigates which negative salesperson attributes have an impact on overall customer experience and satisfaction.

Design/methodology/approach

Role theory and expectancy-disconfirmation theory form the theoretical foundation for two mixed-method studies. Study 1 is an exploratory content analysis of online consumer reviews and social media word-of-mouth related to consumer experiences with salespeople. Study 2 is a three-round Delphi study investigating …

Online Prehealth Advising: Impact Analysis Spring 2017 To Fall 2020, Alasdair Ekpenyong, Mykel Beorchia

Publications

At Utah State University, various online, Canvas-based advising programs complement the traditional in-person advising program. The online prehealth advising service assists students who are considering health professions graduate school.

This report explored the association between online prehealth advising participation and student persistence to the next term at Utah State University.

Age’S Influence On Workplace Safety, Kelly Muhammad, Cheryl Marcham

Publications

According to the National Safety Council (NSC, n.d.), the total cost of work injuries in 2019 was an estimated $171 billion. This estimate includes wage and productivity losses, medical expenses, administrative expenses and employers’ uninsured costs. In that same year, an estimated 105 million workdays were lost due to injuries (NSC, n.d.). This report does not provide any specific details or any characteristics about the injured. However, knowledge of certain characteristics of the injured such as age can be critical information. This type of information could be useful in the development of workplace hazard prevention and mitigation programs.

Cyber Social Threats 2021: Ai, Covid-19 Vaccine, Detection And Countering Strategies, Ugur Kursuncu, Jeremy Blackburn, Yelena Mejova, Megan Squire, Amit Sheth

Publications

In recent years, online platforms have been utilized for promoting harmful content and behavior such as extremism, harassment, mis/disinformation, human trafficking, genderbased violence among others affecting our society, often leading to real-world events. Such content and behaviors are inherently complex, making the recognition of these narratives challenging for researchers as well as social media companies. The Cyber Social Threats (CySoc) Workshop 2021 aimed to facilitate a rich forum for researchers and practitioners from both academia and industry in the areas of computing and social science, to discuss novel avenues for research on interdisciplinary aspects of harmful communications on social media, …

Awareness And Potential Of The Silver Economy For Enterprises: A European Regional Level Study, Helen Mcguirk, Aisling Conway Lenihan, Niamh Lenihan

Publications

Europe’s population is getting older; dependency ratios are set to double by 2060. Such transformations and demographic change pose major challenges and potential benefits for the economy. Addressing the call in the literature for further research into the supply side of the silver economy, this research contributes to the understanding of enterprises’ awareness of this growing market and its potential economic value. This research employs primary data from eight regions across seven European Union countries. Using semi-structured interviews, the unit of analysis is at the firm level and qualitative content analysis to analyse the rich data. While we find …

Cross Domain Iw Threats To Sof Maritime Missions: Implications For U.S. Sof, Gary C. Kessler, Diane M. Zorri

Publications

As cyber vulnerabilities proliferate with the expansion of connected devices, wherein security is often forsaken for ease of use, Special Operations Forces (SOF) cannot escape the obvious, massive risk that they are assuming by incorporating emerging technologies into their toolkits. This is especially true in the maritime sector where SOF operates nearshore in littoral zones. As SOF—in support to the U.S. Navy— increasingly operate in these contested maritime environments, they will gradually encounter more hostile actors looking to exploit digital vulnerabilities. As such, this monograph comes at a perfect time as the world becomes more interconnected but also more vulnerable.

Sharing Airspace: Simulation Of Commercial Space Horizontal Launch Impacts On Airlines And Finding Solutions, Janet K. Tinoco, Chunyan Yu, Rodrigo Firmo, Carlos Alberto Castro, Mohammad Moallemi, Ryan Babb

Publications

Commercial space transportation is becoming more affordable and accessible. Consequently, we expect to see significant expansion of commercial space launch activities in the coming decade. As space vehicles travel through airspace during the launch and re-entry stages, they potentially disrupt the regular operations of traditional users. This paper estimates the potential economic and operational impacts of commercial space horizontal launch activities on airlines under various launch scenarios using predictive fast-time simulation modeling, focusing on Cecil Air and Space Port in Jacksonville (Florida) and the rules governing the national airspace system (NAS) in the United States. Our results indicate that the …