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On Sport and Society

2009

Arete, Sport and Society, American Sport History, Basketball, NCAA, March Madness, Final Four, Money

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The Commercialization Of College Sports, Richard C. Crepeau Mar 2009

The Commercialization Of College Sports, Richard C. Crepeau

On Sport and Society

At the 2009 NCAA Convention in January the president of the organization, Dr. Myles Brand, gave his State of the Association Address. The subject was the dangers of commercialism in intercollegiate athletics. Reading Dr. Brand's address on the brink of the annual epidemic of March Madness is, to the say the least, a mind-blowing exercise. It is either the product of unfettered chutzpah or incredible naïveté. The tone and content of the address offer considerable evidence of each.