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Super Bowl Excesses, Richard C. Crepeau

On Sport and Society

There is always one little item that catches the eye; the one that both embodies and summarizes the excess. This year for me it is the Little Penny Commercial. Here in Fantasyland they have been touting the making of this little obscenity of American excess for the past several weeks. Celebrities have been rolling in and out of town, in and out of their limos and private jets, to be seen in this year's breathlessly awaited Super Bowl commercial. The parties have been numerous, the celebrity watching prime, and the press coverage worthy of the outbreak of World War III.