Open Access. Powered by Scholars. Published by Universities.®
Arete, Sport and Society, American Sport History, Hockey, NHL, Mighty Ducks, Sports Marketing, Disney, Money, Super Show
Articles 1 - 1 of 1
Full-Text Articles in Business
The Mighty Ducks And The Marketing Of Sports Merchandise, Richard C. Crepeau
The Mighty Ducks And The Marketing Of Sports Merchandise, Richard C. Crepeau
On Sport and Society
Michael Eisner, the latest gentleman sportsman of our time, announced this week that the new Disney entry in the National Hockey League would be named after a film, and be called "The Mighty Ducks" of Anaheim. They will play in a facility called The Pond. And so with one sweep of his sleazy pen Eisner has degraded hockey and infringed on a fifty-year-old baseball cliche. "Ducks on the Pond" will never again sound the same.