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National Culture And Attitudes’ Impact On Diffusion Of Sustainable New Technology-Based Products, Mayank Jaiswal, Lee Zane
National Culture And Attitudes’ Impact On Diffusion Of Sustainable New Technology-Based Products, Mayank Jaiswal, Lee Zane
New England Journal of Entrepreneurship
Purpose – Sustainability is increasingly becoming an essential aspect of technological innovations. In addition, the diffusion of sustainable new technology-based products appears to be uneven across the globe. The authors examine the effect of three country-level Hofstede measures of culture and two national-level innovation characteristics on the diffusion of Sustainable New Technology-based Products (SNTP).
Design/methodology/approach – Regression and Necessary Conditions Analysis were used to analyze a panel dataset of electric and hybrid vehicles sales from 2008 to 2017 across 89 countries.
Findings – Results suggest Long-Term Orientation (LTO) was correlated with SNTP diffusion, Indulgence (IVR) was partially correlated with SNTP …