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New England Journal of Entrepreneurship

2003

International

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Full-Text Articles in Business

International Franchising In Emerging Markets, Nadia Ballard Jan 2003

International Franchising In Emerging Markets, Nadia Ballard

New England Journal of Entrepreneurship

Book review by Nadia Ballard.

Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.

Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.