Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
The Road To Entrepreneurial Success: Business Plans, Lean Startup, Or Both?, Chris Welter, Alex Scrimpshire, Dawn Tolonen, Eseoghene Obrimah
The Road To Entrepreneurial Success: Business Plans, Lean Startup, Or Both?, Chris Welter, Alex Scrimpshire, Dawn Tolonen, Eseoghene Obrimah
New England Journal of Entrepreneurship
Purpose – The goal of this research is to investigate the relationship between two different sets of practices, lean startup and business planning, and their relation to entrepreneurial performance. Design/methodology/approach – The authors collected data from 120 entrepreneurs across the US about a variety of new venture formation activities within the categories of lean startup or business planning. They use hierarchical regression to examine the relationship between these activities and new venture performance using both a subjective and objective measure of performance. Findings – The results show that talking to customers, collecting preorders and pivoting based on customer feedback are …