Business Commons^™

Examining The Leadership Style And Sustainability Of Two Female Head Coaches At A Southeastern Land-Grant University, Allison Fulmer

Masters Theses

Abstract

Reflection on the influences and experiences of successful female head coaches of women sports is important to understanding the factors that have enabled them to obtain and sustain their leadership positions in a male-dominated profession. The purpose of this qualitative study was to examine the experiences of two female head coaches at a Southeastern land-grant university and to understand how they have sustained their role as a head coach in a world where female coaches are significantly declining. The specific objectives of this research were to: (a) understand female head coaches’ knowledge of what a land-grant institution was created …

Two Types Of Couponers Discovered: The Smart Family Shopper And The Game Player, Alana Stephenson Phillips

Masters Theses

In 2011, 3.5 billion coupons were redeemed, which is up 6.1% from 2010. Even with coupon redemption on the rise, coupon distribution is down, average coupon values are lower, and average usable time before expiration has been shortened. Coupon users, or couponers, are also fighting a bad reputation and stricter store coupon policies.

Despite all the issues facing couponers, couponing has become more popular in recent years. Some of this popularity may be due to the thousands of coupon blogs that aide couponers in matching coupons to available deals. Couponers no longer have to search all sale ads and keep …

How Should Plastic-Packaging Companies Apply Artificial Proofs And Topics Of Invention To Communicate Sustainability? : A Heuristic Developed On The Basis Of Rhetorical Analysis, Shristy Bashyal

Masters Theses

"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:

(i) Do plastic-packaging companies define sustainability on their website?

(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?

(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?

To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be …

Dynamic Crisis Modifiers: Bp's Gulf Of Mexico Oil Spill, Catherine G. Bocke

Masters Theses

When an organizational crisis emerges, crisis communicators must craft specific messages for their stakeholders and the public. While an organization is attempting to shape how the public perceives it during a crisis, the media work to frame the public's perception of the crisis through news coverage. Situational crisis communication theory (SCCT) is a prescriptive theory that assesses a crisis situation to determine which crisis response will best protect the organization's reputation. Two factors, crisis history and severity, serve as modifiers that can affect the crisis situation, and ultimately influence the best response. BP's Gulf of Mexico oil spill serves as …

Commercial Construction Supply Chain Management Issues Involving Traveling Contractors, Fred Akers

Masters Theses

Supply chain management (SCM) is an important aspect of running any business. To stay competitive in today's marketplace a supply chain management system must be in place to achieve success in this volatile global environment (Fewings, 2005).

This research differentiates the issues between executing a construction project close to home compared to away from home. Being away from home, there typically is no supplier relationship established. Furthermore, the research intends to document certain issues of the commercial construction industry that develop during the execution of a project. This will be based on the comparison of having or not having an …