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Marketing Department Faculty Journal Articles

2018

Drones;business;technology;e-commerce;supply chain;robotics

Articles 1 - 1 of 1

Full-Text Articles in Business

Feasibility Of Warehouse Drone Adoption And Implementation, Edward Companik, Michael J. Gravier, M. Theodore Farris Ii May 2018

Feasibility Of Warehouse Drone Adoption And Implementation, Edward Companik, Michael J. Gravier, M. Theodore Farris Ii

Marketing Department Faculty Journal Articles

While aerial delivery drones capture headlines, the pace of adoption of drones in warehouses has shown the greatest acceleration. Warehousing constitutes 30% of the cost of logistics in the US. The rise of e-commerce, greater customer service demands of retail stores, and a shortage of skilled labor have intensified competition for efficient warehouse operations. This takes place during an era of shortening technology life cycles. This paper integrates several theoretical perspectives on technology diffusion and adoption to propose a framework to inform supply chain decision-makers on when to invest in new robotics technology.