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Esports Fan Engagement: A Comparison Of Pc And Console Esports Team Fans, Marcel Huettermann, Anthony D. Pizzo
Esports Fan Engagement: A Comparison Of Pc And Console Esports Team Fans, Marcel Huettermann, Anthony D. Pizzo
Management and Leadership Faculty work
Esports, competitive video game competitions, are a leading digital innovation at the nexus of sports, business, and technology. Given their prominent position, esports have received extensive media and academic attention. In particular, esports fans, primarily tech-savvy and affluent young adults, have been the foci of this attention. Accordingly, a large number of studies has centered on these influential consumers, examining their motives to spectate, support, and follow esports teams and players. To date, esports have been examined very broadly, neglecting differences in the multitude of games, genres, and platforms which influence their consumption. In particular, the platform (or medium), plays …
Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Management and Leadership Faculty work
Non-fungible tokens (NFTs) have gained considerable media attention and sparked growing public interest. NFTs are unique units of data recorded on a permanent ledger or blockchain. NFTs are used to record ownership of both physical and digital goods. Prominent sport organizations have embraced NFTs for innovative growth opportunities such as generating revenue via novel digital products (e.g., digital collectibles). For example, the National Basketball Association (NBA) launched NBA Top Shot, an online marketplace to buy and sell digital sports highlights. Sport organizations are exploring future innovation opportunities where there is a need to reliably track and verify authenticity or ownership …