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Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Non-Fungible Tokens: A Research Primer And Implications For Sport Management, Bradley Baker, Anthony D. Pizzo, Yiran Su
Management and Leadership Faculty work
Non-fungible tokens (NFTs) have gained considerable media attention and sparked growing public interest. NFTs are unique units of data recorded on a permanent ledger or blockchain. NFTs are used to record ownership of both physical and digital goods. Prominent sport organizations have embraced NFTs for innovative growth opportunities such as generating revenue via novel digital products (e.g., digital collectibles). For example, the National Basketball Association (NBA) launched NBA Top Shot, an online marketplace to buy and sell digital sports highlights. Sport organizations are exploring future innovation opportunities where there is a need to reliably track and verify authenticity or ownership …