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Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …
Smes And Competitiveness: The Role Of Information Systems, Pratyush Bharati, Abhijit Chaudhury
Smes And Competitiveness: The Role Of Information Systems, Pratyush Bharati, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
In this introductory article for the special issue on “SMEs and Competitiveness—The Role of Information Systems,” we provide a review of the current state of research on information systems and SMEs. A framework is provided that illustrates where the research has been concentrated and which areas are just beginning to be explored. The six articles that constitute this special issue are described in terms of this framework. A brief review of the articles is provided in which we indicate the question addressed, the factors taken into account, the nature of the research, and the dominant theory and perspective used in …