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Full-Text Articles in Business
Impact Of Iot On Consumer Behaviour, Amira Remadna
Impact Of Iot On Consumer Behaviour, Amira Remadna
Management Dynamics
Purpose: The aim of this paper is to provide a deeper understanding of the effects of IoT on consumers’ intentions and behaviours and lay the ground for future research on the perspectives and trends in marketing. Design/methodology/approach – A review of existing literature is applied as the research methodology in addition to retrieving patterns from specialized secondary sources focusing on IoT dimensions and perspectives. Findings – The research findings address insights regarding the potential impact of IoT and its components on the theories of Consumer Behaviour through all its different dimensions. The results provide an extended understanding of the antecedents …
The Factors Influencing Consumer Buying Decision Of Electronic Products, Bijay Prasad Kushwaha, N. Sambasiva Rao, Sohail Yasin Ahmad
The Factors Influencing Consumer Buying Decision Of Electronic Products, Bijay Prasad Kushwaha, N. Sambasiva Rao, Sohail Yasin Ahmad
Management Dynamics
Consumer behaviour study is an effort to understand the buying tendencies of buyers for their end use. Consumer buying decisions direct how healthy the company's selling policy fits market demand. The persistent invention in electronic products accompanied by great price war followed by various opponent products available in every market, has commanded sellers to focus on the consumers' buying behaviour. This study examines the effect of influencing determinants on consumer buying decision of electronic products amongst different socio-demographic profiles. The comprehensive analysis indicates that social and personal factors are strongly associated with the consumer buying decision of consumers which supports …