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Articles 1 - 4 of 4
Full-Text Articles in Business
Marketing Innovation: The Unheralded Innovation Vehicle To Sustained Competitive Advantage, Janet K. Tinoco
Marketing Innovation: The Unheralded Innovation Vehicle To Sustained Competitive Advantage, Janet K. Tinoco
Management, Marketing and Operations - Daytona Beach
Apathy by both industry and academia continues to linger with respect to the role marketing innovation plays in corporate success, made visible by the overwhelming concentration of organizational and scholarly research on product innovation. This study introduces marketing innovation as another innovation vehicle that can lead to sustained competitive advantage, particularly when synergistically combined with product innovation. In this paper the dynamics of marketing innovation throughout the industry life cycle are examined, along with the implications of marketing innovation for firm sustained competitive advantage and performance. It is proposed that the positive synergy created by marketing innovation and product innovation …
How High Will Russian Aviation Fly?, Tamilla Curtis, Irina Swenson
How High Will Russian Aviation Fly?, Tamilla Curtis, Irina Swenson
Management, Marketing and Operations - Daytona Beach
The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation's aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be …
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco
Management, Marketing and Operations - Daytona Beach
No abstract provided.
Up, Up, And Away: The Dynamics Of Innovation In The Us Air Cargo Transportation Industry, Janet K. Tinoco, Ryan Johnson
Up, Up, And Away: The Dynamics Of Innovation In The Us Air Cargo Transportation Industry, Janet K. Tinoco, Ryan Johnson
Management, Marketing and Operations - Daytona Beach
In 1978 the United States (US) Congress passed the Airline Deregulation Act, allowing all-cargo airlines to compete in an industry that was heretofore highly regulated and stagnant. As companies came and went, successful carriers realized that innovation was necessary to survive. This study analyzes the dynamics of innovation over the industry’s life cycle using intellectual property (IP) data. Results indicate that despite having the characteristics of a commodity, the industry follows a reverse life cycle. Furthermore, FedEx and United Parcel Service (UPS) hold the highest levels of innovation while dominating the market, signifying that innovation should be integrated into the …