Business Commons^™

Icelandic Fisheries: Scenario Planning For Climate Change, Tara Sorrels

Mahurin Honors College Capstone Experience/Thesis Projects

This study aimed to develop an understanding of how a scenario planning process could be used to assist businesses to adapt to climate change. The focus of this study was on the Icelandic fishing industry since Iceland is experiencing firsthand climate change impacts. Mitigation strategies are the main focus in climate change research, but this study focused on a possible adaptation method that requires changing management practices in order to reduce the impact of climate change on the economy. Tours of Icelandic fisheries and interviews with individuals within the Icelandic fishing industry were conducted to assess the current adaptive capacity …

Snapple: Integrated Advertising Campaign, Hayley Renneker

Mahurin Honors College Capstone Experience/Thesis Projects

The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …

Universities And Sustainable Food Practices: An International Comparison Along The Pacific Coast Of North America, Alexandra Schulte

Mahurin Honors College Capstone Experience/Thesis Projects

My research project examined sustainable practices in relation to food sources at three universities located along the Pacific Coast of North America. The academic institutions were the University of Alaska Anchorage (UAA), the University of California Santa Barbara (UCSB), and the University of British Columbia (UBC) in Vancouver. These schools were selected because while they each foster an abundance of “local” foods and food industries, they represent different stages in the three pillars of sustainability for food practices. My project sought to understand the role of each institution in building a local and sustainable food culture at each university. I …

More Than Cookies: A Study Of Trends And Promising Practices In Programming For Older Girl Scouts, Jennifer Ottersbach

Mahurin Honors College Capstone Experience/Thesis Projects

This study examine rates of 'older girl' (ages 15-17) retention in Girl Scouts of the USA. Enrollment numbers and troop activity/participation are examined from the Girl Scouts of Kentuckiana Council to assess the reflection of this regional council to the nationwide organization. Benefits such as character building, developing leadership skills, international and domestic travel opportunities, democratic opportunities, and public work or service projects for older girls are described as promising practices for older girl retention. This qualitative study lead to the development of “The Five Keys of Effective Older Girl Programming” as follows: designing specialized experiences, building relationships with adults …

Csr Reporting And The University, Corbin Wilson

Mahurin Honors College Capstone Experience/Thesis Projects

There is currently no mandatory Corporate Social Responsibility (CSR) reporting standards for institutions of higher learning (universities) in the U.S. There is also no established governing or regulatory body designated with the responsibility of developing CSR reporting standards for universities. In recent years some universities have prepared and released self-reported CSR reports. However these reports may not be complete, much of the information included in the reports could be outdated, and all of it is subject to bias. Without commonly accepted CSR reporting standards, common reporting format, or metrics, it is difficult to compare the CSR efforts of various universities. …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Cross-Cultural Comparison Of Credit Transfer Practices, Lending And Financial Inclusions In North America, Europe And The Middle East, Jessica Henao Barragan

Mahurin Honors College Capstone Experience/Thesis Projects

Many events highlight the relationship between credit availability and aggregate output. Macroeconomic models and financial market conditions have major impacts on the world economy. In addition, these represent the responses to financial chunks that differ in developed countries like the United Kingdom, France, United Arab Emirates, Saudi Arabia, Canada and the United States. The impact of credit conditions is concerned, as well as the differences in the quality of banking supervision and the effectiveness of monetary policies in different parts of the world. The experience of developed countries sets an example of the integration process inevitably contributing to create an …

Tipping The Scales: Is Right-To-Work Legislation On The Path To Prosperity?, Jessica Canada

Mahurin Honors College Capstone Experience/Thesis Projects

With West Virginia having just become the twenty-sixth state to pass right-to-work (RTW) legislation, the U.S. labor relations movement is at a tipping point. Other policy makers are closely watching the recent revival of RTW laws that has occurred over the last five years and are analyzing relevant studies to determine whether passing legislation that would outlaw union shops in their states might be worth a second look.

With this paper I intend to examine one of the dominant arguments against enacting RTW legislation in a state, which is that this legislation results in a greater degree of state-level income …

The Rise Of Nuclear Energy In Arab States: Future Impacts, Brittany Broder

Mahurin Honors College Capstone Experience/Thesis Projects

The signing of the Iranian nuclear deal during the Summer of 2015 highlighted the threat of nuclear proliferation from foreign powers, but largely overlooked the rise of nuclear energy in the Middle East and North Africa (MENA). With growing energy demands and heightened environmental regulations, countries in this region are turning to nuclear power to fuel their next generation. However, the rise of nuclear power in the MENA region holds serious implications for the future of the area’s energy, economic, and social reforms that have largely gone unexplored as a whole thus far. The purpose of this thesis is to …

Language Proficiency Benefits Of An Arabic Language Immersion House, John Bailey

Mahurin Honors College Capstone Experience/Thesis Projects

This study analyzed the language proficiencies of 25 students using the ACTFL “Can-Do Statements” and Oral Proficiency Interviews (OPI), examined responses of 33 language students throughout the US from a questionnaire to find behaviors they use in their language studies, and also studied results from questionnaires directed to 6 WKU language faculty and a faculty member for Denison University. The goal of this analysis was to find links between those behaviors exhibited by the students and their level of language proficiency to uncover what methods are most conducive to increasing second language (L2) proficiency and to find L2 proficiency benefits …