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Full-Text Articles in Business
The Development Of Accounting And Financial Reporting: A Global Perspective Is Universal Acceptance Of International Accounting Standards Imminent?, Deborah Sales
Mahurin Honors College Capstone Experience/Thesis Projects
Accounting methodologies have been centuries in the making. As societies matured fiscally, so did corresponding accounting techniques. Since societies evolved independently, there is now a variety of extant reporting practices. The technological advances of the latter part of the twentieth century have taken trade to a new level. Competition for products and capital has increased exponentially. Investors depend upon the information recorded in financial reports to determine where they will invest their resources. The information derived from financial reports may be misunderstood when the reporting entity is from another country, however. This lack of "harmony" is one of the latest …
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Mahurin Honors College Capstone Experience/Thesis Projects
Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …