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A Comparison Of Theory And Practice In Market Intelligence Gathering For Australian Micro-Businesses And Smes, Pauline Ross, Carol Mcgowan, Lee Styger
A Comparison Of Theory And Practice In Market Intelligence Gathering For Australian Micro-Businesses And Smes, Pauline Ross, Carol Mcgowan, Lee Styger
Lee Styger
Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about "what needs to be done", however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs …
The Development Of A Multi Variant Model For Market Intelligence Data Gathering For Australian Micro Businesses And Smes - A First Step In Unravelling The Paradox Of Big Picture Thinking By Small Market Players, Pauline Ross, Lee Styger
The Development Of A Multi Variant Model For Market Intelligence Data Gathering For Australian Micro Businesses And Smes - A First Step In Unravelling The Paradox Of Big Picture Thinking By Small Market Players, Pauline Ross, Lee Styger
Lee Styger
Micro businesses and SMEs have typically been encouraged to develop and implement "professional" business processes that will enable them to understand their business environment. The driver of this trend has typically come from a growth in the use of external "expert" sources (i.e. consultants and sponsored agents) who are not always fully associated with the business. This growth in external intervention has typically triggered an evolution in contemporary thinking and literature, that would lead us to believe that micro businesses and SMEs operate in a similar way, and with a similar structure, as larger organisations. This paper focuses on some …
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
Lee Styger
The concept of supply chain integration and end-to-end communication are well established in supply chain theory. Typically, because of the depth of publications, an axiom has developed that all supply networks are fully integrated and have end-toend communication protocols. Recent research into Australian supply networks has highlighted a somewhat different scenario, where many networks are fragmented and lack the connectivity that would be expected. This paper offers a comparison of theoretical supply chain management and the actual practices found in Australian businesses. As a result of this grass root research, a scenario is offered that suggest there is a significant …
An Analysis Of The Sustainability And The Future Of Innovation Readiness Within The Australian Supply Base: A Cross-Sectorial, Cross-Regional Snapshot, Lee Styger
Lee Styger
Recently, there has been unprecedented disturbance in the core supply base of many Australian organisations. Supply networks that were once considered robust are in many cases vulnerable. Traditional supply chain development methodologies appear to offer little improvement opportunity due to critical gaps developing at core supply nodes and/or within the critical mass of supply. This paper discusses the data derived from a series of novel cross-sectional and cross-regional supply chain focus groups and OEM feedback interviews. This paper highlights the potential embedded risks within the supply base of Australia. Importantly this paper demonstrates a disconnect between supplier and customer, a …