Business Commons^™

Examining Successful Recuritment Strategies Utilized By Volunteer Alumni, James Eric Prudhomme

LSU Doctoral Dissertations

The purpose of this phenomenological qualitative study was to describe the manner in which volunteer alumni recruiters at a flagship institution were able to recruit prospective students both in and out of the formal recruitment setting. Due to the challenges facing Louisiana State University with out-of-state recruitment, volunteer alumni recruiters provide a cost-effective alternative to assist this effort. Findings of this study can be used to expand the current alumni volunteer recruitment effort by providing insight into the strategies that result in success in the recruitment process, all the while encouraging fellow alumni to assist their effort. The methodology for …