Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (4)
- Advertising and Promotion Management (2)
- Agribusiness (1)
- Arts and Humanities (1)
- Communication (1)
-
- Communication Technology and New Media (1)
- E-Commerce (1)
- Film and Media Studies (1)
- Journalism Studies (1)
- Mass Communication (1)
- Other Communication (1)
- Other Film and Media Studies (1)
- Public Relations and Advertising (1)
- Sales and Merchandising (1)
- Social Media (1)
- Social and Behavioral Sciences (1)
- Technology and Innovation (1)
- Television (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio
Content Marketing Enhances Public Relations Strategies Through Social Media To Increase Market Shares For Businesses, Kelsey Donofrio
Journalism
This paper is the about the study of content marketing and the value it brings to companies. There will be discussion on the elements and tactics of content marketing that will help a business become successful. The data, to support this study, will come from working professionals in the marketing and public relations industry, as well as additional research from books and articles. This paper will discuss why written word and infographics are the best and most commonly used tactic, and why content marketing is a great tool for companies to connect and inform their consumers, on a themselves or …
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Journalism
The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …
Using Social Media To Increase Consumer Loyalty To A Brand, Lindsey Julian
Using Social Media To Increase Consumer Loyalty To A Brand, Lindsey Julian
Journalism
The following study investigates how to use social media to increase consumer loyalty to a brand. With the increasing trend in the utilization of social media practices in the fields of public relations and marketing, it is becoming significantly important to understand how to effectively reach and communicate with consumers through this medium. Sashi states (2012) "the interactive nature of social media (its ability to establish conversations among individuals, firms in communities of sellers and customers, and involve customers in content generation and value creation) has excited practitioners with its potential to better serve customers and satisfy their needs" (p. …
Use Of Social Media For College Athletic Events: Analysis And Implementation For The Cal Poly Women’S Basketball Program, Krista Lee Scarbrough
Use Of Social Media For College Athletic Events: Analysis And Implementation For The Cal Poly Women’S Basketball Program, Krista Lee Scarbrough
Journalism
No abstract provided.