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Articles 1 - 4 of 4
Full-Text Articles in Business
Local Marketing: The Benefits And Drawbacks For Large Corporations With Respect To National Food Chains, Marisa Erin Bloch
Local Marketing: The Benefits And Drawbacks For Large Corporations With Respect To National Food Chains, Marisa Erin Bloch
Journalism
A majority of large corporations, with a special focus on national food chains, put all of their marketing on national and international levels. Most corporations tend to forget about the local aspect of business. The newsletter for California Pizza Kitchen San Luis Obispo was created in order to go against the normal ways of these large restaurant chains, in an attempt to reach out to the community. This paper addresses the need for large corporations, with respect to national food chains, to bring things to a local level. The focus of marketing on a local level is constantly overlooked because …
Marketing Dietary Supplements: Public Relations And The Ability Of Pharmaceutical Companies To Retain And Develop Consumer Relationships, Nicole Schmidt
Marketing Dietary Supplements: Public Relations And The Ability Of Pharmaceutical Companies To Retain And Develop Consumer Relationships, Nicole Schmidt
Journalism
Dietary supplements have grown in popularity in recent years, with multivitamins the most commonly used. As the awareness of dietary supplements continues to increase, there are more chances for consumers to misuse or misunderstand the risks of taking dietary supplements. Public relations, physicians, and pharmaceutical companies should work to educate the consumer about the uses and risks of supplements. This paper addresses the issues associated with dietary supplements, particularly in the area of weight-loss supplements. Adverse side effects are addressed, as well as how public relations can influence the outcome of pharmaceutical companies’ relationships with consumers. Public relations can help …
Crisis Communication Plan: In Response To The Corporation For Public Broadcasting Loss Of Government Funding, Tavia Meredith
Crisis Communication Plan: In Response To The Corporation For Public Broadcasting Loss Of Government Funding, Tavia Meredith
Journalism
This project explores the need for crisis communication planning to be implemented for individual public broadcasting stations. This project will provide insight on what national public broadcasting can do to restore their image during times of crisis. Through literature, research, case studies, it is proven that having an effective crisis communication plan can help provide training, pre-determined best practices, and save time, so an organization can respond as soon as possible. This project will also discuss the publics of public broadcasting, as well as those who are more likely to donate. It will also take into account previous defunding cases …
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree
Journalism
With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.