Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Discovering Data-Driven Solutions: A Practical Guide For Small Businesses Implementing Data Analytics, Katherine Richoux
Discovering Data-Driven Solutions: A Practical Guide For Small Businesses Implementing Data Analytics, Katherine Richoux
Information Systems Undergraduate Honors Theses
In today’s highly competitive business environment, small businesses are under growing pressure to fight for market share. To do this, a competitive advantage must be established to outperform other business competitors both big and small. One way that small businesses can create a competitive advantage is by utilizing their data and applying basic data analytics. Data analytics is the process of collecting and analyzing large sets of raw data using statistical tests to identify patterns and insights to make conclusions that inform business decisions. The use of data analytics is not exclusive to large corporations and can be greatly beneficial …