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Full-Text Articles in Business
Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara
Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara
Human Nutrition and Hospitality Management Undergraduate Honors Theses
Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …
A Study On The Impact Of Social Media Marketing In The Event Industry: Executing A Marketing Plan, Adrian N. Bradley
A Study On The Impact Of Social Media Marketing In The Event Industry: Executing A Marketing Plan, Adrian N. Bradley
Human Nutrition and Hospitality Management Undergraduate Honors Theses
Marketing is a large part of growing one’s business or event. The objective of this study was to gain an understanding of how social media marketing increases brand loyalty, attendance, and engagement within current and potential guests over traditional event marketing methods. Through this study a data collection survey for the University of Arkansas’ Hospitality Management annual event Students Mastering the Art of Hospitality (SMASH) to gather information on the effectiveness of e social media marketing’s influence on their attendees. Unfortunately, due to a global pandemic SMASH was canceled and the researcher and honor’s committee thought it to be best …