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Freestyle Cruising: A Clear Alternative, Laurence Miller
Freestyle Cruising: A Clear Alternative, Laurence Miller
Hospitality Review
The cruise industry is a highly complex, but under-research component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shoreside operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.