Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard
Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard
Honors Theses and Capstones
Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. …
Green Home Technology In Residential Real Estate, Edwrad King
Green Home Technology In Residential Real Estate, Edwrad King
Honors Theses and Capstones
This thesis paper explores green home technology in residential homes. The purpose of this research is to understand what green home technologies are, the extent to which they are being adopted, the factors that lead people to adoption, barriers to adoption, and if green home technology adds value to residential homes. The data methodology involves a literature review, and interviews with people who have adopted these technologies, people who have not adopted these technologies, and companies that sell these technologies. The results reveal that green home technology is something that is becoming more commonly adopted, due to factors like cost …
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Honors Theses and Capstones
Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …