Business Commons^™

Accounting For Financial Instruments: Difficulties With Fair Value Measurement And Reporting, Lindsey T. Byrne

Honors Theses and Capstones

No abstract provided.

A Study Of The Effects Of Foreign Direct Investment On The Economy Of The State Of New Hampshire Since 1973, Eric J. Allain

Honors Theses and Capstones

The purpose of the thesis is to determine the impact that foreign direct investment has had on New Hampshire. New Hampshire as a state was impacted far less severely than much of the rest of the country, which could be considered surprising given the relatively high cost of housing in the state. I believe that part of what made New Hampshire more recession resistant is having the right foreign companies providing employment. To do this, I will be looking at FDI as a percentage of GDP over the previous 40 years and looking for a correlation between a higher percentage …

Women In The Workforce: An In-Depth Analysis Of Gender Roles And Compensation Inequity In The Modern Workplace, Rebecca L. Ziman

Honors Theses and Capstones

This paper explores the increase in participation and education of American women in the workforce with a special focus on women in business and accounting roles. The paper then goes on to discuss the wage gap between genders, how to remedy inequality in the workplace, and highlights several reasons why pursing a solution to gender inequality is beneficial for both the employee and the company.

Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone

Honors Theses and Capstones

No abstract provided.

Leverage Buy-Out Case Study, Binh Duc Nguyen

Honors Theses and Capstones

No abstract provided.

Female Authority In A Globalizing Market, Megan R. Mccann

Honors Theses and Capstones

No abstract provided.

Reactions Of Generation Y To Luxury Hotel Twitter Promotions, Katherine M. Woods

Honors Theses and Capstones

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Merriam-Webster, 2013). Social media marketing refers to the process of gaining website traffic or attention through social media sites (Evans, 2008). In today’s society, social media refers mainly to websites including (but not limited to) Facebook, Twitter, LinkedIn, and Google+. The most popular and fastest growing of these social media venues is Twitter. Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. Since 2006, almost 200 million users across the globe …

The Next Generation Of Entrepreneurs, Christopher Schwab

Honors Theses and Capstones

A.R. (Venky) Venkatachalam, Ph.D. (Associate Dean of Academic Programs & Professor of Information Systems) and I believe that the steps to insure future entrepreneurial success have not been taken; therefore my intention is to provide quality insight regarding the importance of embracing our next generation of entrepreneurs.

American Consumer Confidence & Income: Relationship With The Stock Market, Caitlin C. Tappan

Honors Theses and Capstones

No abstract provided.

Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen

Honors Theses and Capstones

College students in today’s society have become dependent on caffeine in order to perform at their best in multiple facets of their hectic lives, including classes, clubs, and internships. This study focuses on the specific reasons why college students at the University of New Hampshire are consuming caffeine, where they purchase it, what types of caffeinated beverages they are consuming, and how much they are consuming on a daily basis. The results from the study indicate that coffee is the most popular caffeinated product on campus, and that Dunkin’ Donuts at the MUB is the most popular place to buy …

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses and Capstones

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …

Investing In Sustainability: Making Portsmouth, New Hampshire A Sustainable City, David Freeman

Honors Theses and Capstones

No abstract provided.

Farm To Table: A Look Into Who Supports It And Its Significance In America Today, Marissa Iacono

Honors Theses and Capstones

No abstract provided.

The Progression Of Financial Restatements: Causes And Market Reaction, Kimberly M. Jarry

Honors Theses and Capstones

No abstract provided.

The Beauty Industry's Influence On Women In Society, Ann Marie Britton

Honors Theses and Capstones

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …

A Comparative Study Of Governing Board Composition And Financial Performace Measures In New Hampshire Hospitals, Heather C. Brooks

Honors Theses and Capstones

No abstract provided.

Impact Of Visual Merchandising On University Of New Hampshire Students, Bailey Comyns

Honors Theses and Capstones

Visual merchandising is a marketing tool used by retail outlets in order to make their products attractive and engaging. It has the ability to sway consumers into buying a product, making visual merchandising a useful tool in today’s competitive market. This study examines the impact visual merchandising has on the students of the University of New Hampshire

(UNH). To determine this, we researched both the students and their local retailers. Retailers in Durham, New Hampshire were interviewed to determine how important visual merchandising is to their business. The consensus was that visual merchandising is an important segment of their business; …

The Convergence Of U.S. Gaap And Ifrs: Revenue Recognition, Colleen A. Steele

Honors Theses and Capstones

No abstract provided.

An Analysis Of Fraud: Causes, Prevention, And Notable Cases, Kristin A. Kennedy

Honors Theses and Capstones

No abstract provided.

White Collar Crime And The United States' Economy, Megan Graham

Honors Theses and Capstones

This paper attempts to study white collar crime and the cost it has on the United States' economy. White collar crime has many ripple effects including job loss, stock price changes, consumer price increases, jail costs, and court costs, and each of these comes at an enormous cost to society. Overall, this paper argues that more resources are needed for white collar crime prevention in order to save a large sum of money each year.

Microbrewing In The Us: An Overview Of The Microbrewery Industry And A Business Plan For Future Success, Kevin Lapoint

Honors Theses and Capstones

This thesis takes a look at the history of craft brewing, the current trends, and where the industry is going. It takes a look at a number of different business models in the market and analyzes their respective advantages and challenges. After viewing these models and trends it takes a look at what would be needed for a successful microbrewery to start in seacoast New Hampshire.

Higher Education Marketing To The Hispanic Student Population, Kimberly Greenwood

Honors Theses and Capstones

The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic …

The Decoy Effect And Investors' Stock Preferences, Brittany Paris

Honors Theses and Capstones

The decoy effect is a well-known phenomenon that has received a lot of attention in the field of marketing. This study’s purpose is to discover whether or not the decoy effect applies to the finance. More specifically, whether the decoy effect has any influence on investor’s stock preferences.

The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea

Honors Theses and Capstones

This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.

Detecting Fraud: Utilizing New Technology To Advance The Audit Profession, Gabriella Stanton

Honors Theses and Capstones

No abstract provided.

Eco-Tourism Resorts: A Case Study Of Best Practices At The Hamanasi Resort In Belize, Kathryn Early

Honors Theses and Capstones

The objective of this research is to investigate best practice initiatives of sustainability involved in the successful development and management of Hamanasi Resort, an award winning eco-tourism resort located in Belize. The four phases of research at Hamanasi as originally proposed, found in Part I of the thesis, are outlined as follows: Phase one includes hands-on research through shadowing in different hotel departments, observation of management practices in Hamanasi, interviews conducted with employees, and questionnaires administered to guests; Phase two begins a study of the business and organizational model of Hamanasi along with an examination of the critical issues encountered …