Business Commons^™

College Sports As A Business: How Name, Image, & Likeness Deals Have Altered The Way Colleges Operate, Jake Alexander Macinnis

Honors Theses and Capstones

The introduction of NIL (Name, Image, and Likeness) rights for student-athletes by the NCAA has significantly altered college athletics, enabling athletes to profit from their personal brands. In this thesis, it examines the multifaceted impacts of thesis changes on student athletes, universities, and the broader collegiate sports ecosystem. Some of the key areas explored include the rise of NIL collectives, the influence of lucrative TV deals on conference realignment, and modifications to the transfer portal. The research highlights the lack of transparency in collective payments, raising concerns about regulation amongst colleges and universities on all levels. This complicates recruitment as …

Implementation Of The Dutch Biking System In The United States Subject: Portsmouth Nh, Linda K. Freeman

Honors Theses and Capstones

This thesis explores the feasibility of implementing the Dutch Biking System in the United States, focusing on Portsmouth NH as a potential candidate for such infrastructure development. By analyzing the history of bicycles, the Dutch biking system, and the American biking system, the study aims to establish the need for enhanced biking infrastructure in the U.S. The research outlines a comprehensive implementation plan based on cost considerations and project scope, with a long-term vision spanning several decades. Key stakeholders, including civil engineers, communications specialists, and data analysts, play crucial roles in designing, promoting, and evaluating the biking infrastructure. The study …

Investing In Love: The Finances Of Getting Married, Allison Frances Ivers

Honors Theses and Capstones

In attempts to examine the influence vendors have on consumers within the wedding industry, this study investigates the emotional and financial extremes brides will achieve to attain their definition of a “perfect” day. Additionally, the research shows the relationship between consumer behaviors related to wedding spending. The findings highlight the economic impacts associated with the bridal industry and the trends that define it. Couples value their wants and needs with their desire to be married. Although vendors can dictate their margin of the market, the couples getting married hold the purchasing power. During the search for secondary research, there was …

The Inflation Reduction Act’S Role In Shaping Pharmaceutical Investment Strategies, Grace Harbour

Honors Theses and Capstones

The impact of the Inflation Reduction Act of 2022 on the financial strategies of pharmaceutical companies is the focus of this study, emphasizing research and development and capital expenditures. The act introduces a significant change in U.S. healthcare policy by enabling Medicare to directly negotiate the prices of select drugs. Employing a difference-in-differences analysis framework, this study analyzes data from both treated and control firms from Q1 2020 to Q4 2023 to evaluate the immediate financial responses of pharmaceutical companies to this significant legislative change.

Giving Workers The 'Green Light': Defining Green Jobs And Exploring Their Distribution In The Us, Cole Fuller

Honors Theses and Capstones

As the United States continues to adopt sustainable practices and policies to combat climate change, it is important to consider how these green changes affect the workforce. The term ‘Green Jobs’ has become the colloquial term to refer to sustainable occupations, and despite its popularity in the literature, it often has different meanings in different settings. Our first goal was to explore these definitions and establish one to contextualize our research. We used data from the Occupational Information Network, and used their green job definition, which classifies jobs as green if, and how, they are impacted by the greening economy. …

Understanding Neurodiversity And Executive Disfunction To Discover More Effective Accommodations And Create A More Inclusive Workforce For Neurodivergent Individuals, Carley Dahlstrom

Honors Theses and Capstones

The goal of this paper is twofold. One: understand executive disfunction to gain a broader understanding of neurodiversity and the challenges those with neurodiversity face in the workforce. And two: research different accommodations to combat executive disfunction and evaluate their effectiveness. To accomplish these goals, an extensive literature review was conducted to understand neurodiversity, executive disfunction, government requirements relating to accommodations, and an exploration of current accommodations available. Additionally, research was conducted in the form of interviews and a survey to expand and add to the overall understanding of this research area.

Results of the survey indicate an overall lack …

The Future Of Building: The Potential Impacts Of 3d Printing Within The Construction Industry, Alyssa Morrison

Honors Theses and Capstones

This research investigates the expanding practice of 3D printing in construction, focusing on its potential impacts and challenges it will face within the industry. Emphasizing both its sustainability and cost-saving benefits, this paper examines how 3D printing could potentially revolutionize traditional building methods. The ability to decrease greenhouse gas emissions, address the global housing shortage, and reduce material waste are addressed. Through interviews with industry professionals, as well as a thorough literature review, the research explores the factors driving interest and investment in 3D printing technology. Additionally, it analyzes common misconceptions regarding 3D printed structures and pinpoints areas for further …

Consumer Preference In Politics: Polarization In The Us Two-Party System, Jocelyne Y. Bisson

Honors Theses and Capstones

This paper uses marketing analytics to analyze the current segmentation and positioning of the US two-party political system. In the literature review, the political parties will be illustrated as they exist in 2024 after a brief historical outline beginning with party politics post WWII. The current 2024 platforms and most polarizing issues will also be outlined in this section. This research aims to answer the following questions. Can marketing segmentation and positioning reveal the most and least polarizing party issues in the United States today? How do current presidential front runners fit into the larger US two-party system? Do their …

Artificial Intelligence In Stock Analysis And Portfolio Building, Sean M. Lynch

Honors Theses and Capstones

The emergence of artificial intelligence (AI) investment analysts, often referred to as “robo-advisors”, has the potential to change traditional portfolio management. These systems access vast amounts of data and make portfolio management decisions and stock market predictions. In this study, I compared AI-generated portfolios with portfolios that were created manually. Surprisingly, the human-generated portfolios outperformed the AI portfolios. However, the prompt used in the AI application affects these results. The subset of AI portfolios that were created with specific objectives specified in the prompts outperformed those that were created with more generic prompts. Overall, this research sheds light on the …

Understanding Large Accounting Firm Perceptions On The Decline Of Accounting Graduates And Implications Of Supply Shortages, Lilie Murray

Honors Theses and Capstones

The accounting industry in the United States faces a persistent supply shortage, exacerbated by declining undergraduate interest. The Association of International Certified Professional Accountants (AICPA) has reported a decline in accounting bachelor’s and master’s degrees over the last five years, with the largest drop in 2021-2022 (AICPA 2023). Misconceptions about the profession, high barriers to entry, and generational values are factors in this decline. Mass retirements of Baby Boomers and exits of young-to-midcareer professionals put further strain on the shortage. This study aims to better understand the perceptions of accounting professionals at large accounting firms regarding the decline in accounting …

Artificial Intelligence And The Entertainment Industry, Caroline Rae Mccarthy

Honors Theses and Capstones

Artificial intelligence is a fast-growing technology that is quickly taking over many industries, such as the entertainment industry. Artificial intelligence has the capability to replicate voices, create fake videos and photos, called deepfakes, of just about anything, and can practically bring people back to life. This technology, as it stands now, is similar to the wild west because in the vast majority of places, it’s lawless. Artificial intelligence is growing so rapidly that lawmakers haven’t had a chance to keep up. This paper explains more of what AI does in everyday life, and how its abilities can impact the entertainment …

Environmental Taxation In Spain: Policy And Practice, Emily Sang Lynch

Honors Theses and Capstones

No abstract provided.

Social Workers In Human Resources, Alexandra H. Pogany

Honors Theses and Capstones

No abstract provided.

A New Industry For Student- Athletes: An Analysis Of Nil Implications On Well-Being And Team Dynamics, Jamison W. White

Honors Theses and Capstones

As of June 2021, college athletes are allowed to benefit from selling their name, image, and likeness (NIL) by engaging in contracts with sponsors and businesses. Even though this law was passed to allow athletes to earn a fair pay for their hard work though utilizing their popularity and engaging with fans, its potential effect on athletes remains uncertain. This research examines the effects of NIL agreements on student-athletes’ well-being and team perceptions. More specifically, does the adoption of NIL place additional stress on student- athletes or disrupt their team dynamics? If so, what support can be granted to allow …