Business Commons^™

Amazon.Com, Inc Strategic Audit, Ningzhi Luo

Honors Theses

Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …

Starting Four Businesses My Last Semester Of College, Dimitri J. Bramwell

Honors Theses

E-commerce has been the latest buzz in the entrepreneur’s world. Now it is easier than ever to start your own business and resources are free at our disposal. Entire companies can be run from your laptop or even your smartphone. That being said, in this narrative, I describe my journey creating four online businesses while taking 18 credits in college and working full-time as a staff accountant. I’ll take you through all the steps from start to finish and go through my own trial and errors.

A Look Into Electronic Word-Of-Mouth: The Willingness Of Consumers To Write Online Reviews, Michelle Le

Honors Theses

The purpose of this study is to examine the willingness of a consumer to write an online review in relation to their love for a brand, their attachment to a brand and their satisfaction with shopping online for that brand. There are limited empirical studies that investigate the impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction on online reviews. Brand Love is the extent of emotional attachment that a content consumer feels for a certain brand or trade name whereas Brand Attachment measures the degree or strength to which consumers connects themselves with a brand. Lastly, a …

Modeling Mobile Website Usability, J Matt Hamil

Honors Theses

Smartphones have become a prevalent part of today’s society. Smartphone users have begun using their phones to make purchases on the mobile web. This study focused on usability characteristics of mobile websites of large retail companies. The aim of this study was to conduct quantitative analyses building upon previous usability research both in the e-commerce and m-commerce realm. A sample population was obtained from a convenience sample recruited from a social media and email campaign. Respondents were asked to visit an assigned website and find three products for a friend, family member, or significant other. The data were analyzed quantitatively …

Stop And Serve, Nathan J. Peace

Honors Theses

Stop and Serve will be the first to sell a fully functioning service social media website to specific organizations, companies, and churches. Furthermore, we follow up with our product by providing our customized service and necessary server space.

With our product, a fully functioning social media website, users can post various needs (such as helping mow the lawn, pay for medical bills, watch animals, etc.), without limit, and other users help meet those needs. To encourage participation, Stop and Serve websites require users to connect with already existing social media so that each user who has a need met will …