Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Business

Strategic Audit Of Microsoft Office, Dylan Dmitri Gray Apr 2019

Strategic Audit Of Microsoft Office, Dylan Dmitri Gray

Honors Theses

Microsoft Office is some of the most iconic software ever made. It empowers people and organizations across the planet to achieve more.

The scope of this audit is limited to Office for business. The consumer market, which is less profitable and dominated by free products, is not considered.

This audit attempts to explain the strategies currently being pursued by the Office leadership team, and the relation of these strategies to the broader industry. Ultimately, this paper attempts to identify threats to Office and offer suggestions on how best to mitigate those threats.


A Strategic Audit Of Garmin Ltd, Jared Frenzel Apr 2019

A Strategic Audit Of Garmin Ltd, Jared Frenzel

Honors Theses

Garmin is a consumer electronics company that has been designing, manufacturing, and selling GPS products since 1989. Recently, however, Garmin has experienced growth well below the market average. This report examines Garmin past and present business situation using analysis techniques such as SWOT, PEST, and Porter’s Five Forces. The information obtained from these analyses will then be used to propose a business strategy that would bring Garmin’s growth back into line with the market average.


A Strategic Audit Of Tesla, John J. Stobbe Jr. Apr 2019

A Strategic Audit Of Tesla, John J. Stobbe Jr.

Honors Theses

This paper examines in depth one of the most innovative companies in recent years: Tesla. Redefining what it means to be an electric car, Tesla has produced impressive cars year after year. However, they’ve run into tremendous production issues and have still yet to make any significant profits. This strategic audit analyzes Tesla’s current place in the market and considers many perspectives to come to a proposed recommendation. This recommendation is to secure its market share and resolve production issues. This could be accomplished through sticking to only a few Tesla car models, then iterating year after year, and then …


Strategic Audit Of Moody's Analytics, Matthew Dottavio Apr 2019

Strategic Audit Of Moody's Analytics, Matthew Dottavio

Honors Theses

This thesis compiles research and analytics on Moody’s Corporation with a focus on Moody’s Analytics in order to provide a strategic recommendation for Moody’s Analytics. Analyses are preformed, including a SWOT and a PEST analysis, to determine the current state of Moody’s Analytics and Moody’s Corporation. A strategic recommendation is made to strengthen Moody’s Analytics’ growth, along with a possible implementation plan.