Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
A Strategic Audit Of Boston Beer, Jake Lindvall
A Strategic Audit Of Boston Beer, Jake Lindvall
Honors Theses
The Boston Beer Company ("Boston Beer") is an American brewery founded in 1984 whose mission is "to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker." Headquartered in Boston, the company is well-known for its flagship brand bearing the name of founding father Samuel Adams. This and other Boston Beer products have become popular across the United States in the past few decades; the Brewers Association ranks Boston Beer as the sixth largest brewery nationally. However, when subsetting to breweries defined as "craft," Boston Beer ranks even higher as the second largest brewery nationally. …
Adidas: A Strategic Audit, Rebekah Birch
Adidas: A Strategic Audit, Rebekah Birch
Honors Theses
Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …
Berkshire Hathaway Inc. Strategic Audit, Jessica Salzar
Berkshire Hathaway Inc. Strategic Audit, Jessica Salzar
Honors Theses
Berkshire Hathaway is an extremely successful, well-known company. With Warren Buffett approaching retirement, it is important that the company prepares its stakeholders and is strategically prepared. What must be determined is whether or not Berkshire Hathaway needs to implement a new strategy or continue doing what it is already doing. This strategic audit analyzes Berkshire Hathaway's company history, internal and external environment, competitive advantages, and organizational structure. After the analysis of Berkshire Hathaway, several strategy alternatives are considered, ending with a strategic recommendation, implementation plan, and contingency plan.