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Analyzing The Social Aspect Of E-Cigarette Prevention With College-Aged Consumers, Emily Wilson

Honors Theses

This research investigated how social aspects influence college-aged e-cigarette users’ decision to use or quit using these devices. We conducted interviews of 10 young adult e-cigarette users and past users to explore three main topics: their experience with e-cigarettes, their evaluation of selected picture and narrative-based advertisements, and preventative phrasing they would suggest for future advertisements. We identified that social influence on young adults’ e-cigarette consumption/cessation revolved around three primary themes: availability of the device, peer pressure, and change of perspective. More importantly, we discovered that the effect of these themes would differ, and the source of the social influence …