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A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
Honors Theses
The challenge of attracting and maintaining members in student-led organizations (SLO) inspired this thesis. Current research literature was used to create a presentation for student leaders. The presentation applied marketing principles as well as best practices suggested by the research. Interviews with four student leaders and two administrators involved in student activities were conducted to interact with the research. Their insights suggested that the strongest factor in attracting students was social, whether personal invitation or a sense of belonging to the group. The strongest deterrent to participation was a perception that the benefits did not outweigh time commitments to school …
An Analysis Of Prosocial Behavior In Customers, Erik Swanson
An Analysis Of Prosocial Behavior In Customers, Erik Swanson
Honors Theses
Despite all that is known about the good entrepreneurship can do for communities, there is still a gap in the research on how entrepreneurship can directly better communities and the people that live in them through passing on prosocial benefits. This paper proposes “prosocial entrepreneurship” as a means to address this gap. It will address the gap through examining how prosocial entrepreneurship builds communities to pass on a positive impact on these communities. Businesses have both encouraged prosocial behaviors in employees and promoted cooperation and community building for some time. Research was also completed on prosocial behaviors to build a …