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A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson
A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson
Honors Theses
The purpose of this thesis is to conduct a marketing analysis on the capstone project concerning the product titled Mind the Gap. The thesis will explore the potential industries that could be entered and marketing strategies that would be implemented if the Mind the Gap product was mass produced and either sold online or through brick and mortar locations. Outlined in this research is an analysis of the competitive landscape, potential target markets, situational aspects concerning this product, and the resulting recommended marketing mix. The Mind the Gap is centered around a practical and efficient process which has a goal …
Utilizing The Product Development Process To Bring An Idea From Concept To Production, Sydney Ferguson, Jackson Sneed
Utilizing The Product Development Process To Bring An Idea From Concept To Production, Sydney Ferguson, Jackson Sneed
Honors Theses
The purpose of this thesis is to document and discuss the five-stage product development process starting with defining a problem and resulting in manufacturing a final product for sale as it was implemented in the Portable Fire Pit Center for Manufacturing Excellence Senior Capstone Project. This project was carried out over the course of the Fall 2019 and Spring 2020 semesters by a team consisting of three Undergraduate Mechanical Engineering majors and two Undergraduate Accountancy majors. The ultimate goal of the project was to carry out a full production run of the Portable Fire Pit outputting fifteen units meeting retail …