Business Commons^™

Brands Crossing Borders: Cross-Cultural Issues In Brand Localization In And From China, Molly Catherine Bowman

Honors Theses

As China continues to play a more integral role in the global economy, the ability to do business in, with, and from China is of the utmost importance. With the country's nascent transformation from a manufacturing economy to a value-added hub of innovation, Chinese companies face new challenges in communicating their brands and values abroad, and their Western counterparts face equal if not greater challenges in maintaining their market share on a global scale.

Communication will be the key to success in this dynamic environment. This paper will explore some of the unique China stories of prominent global organizations-- how …

The Chinese Social Enterprise: A Global Phenomenon With Chinese Characteristics, Amanda Jingtong O'Malley

Honors Theses

Social entrepreneurship, a concept that integrates business strategies with achieving social goals, is gaining traction in China. However, it is a distinctly Chinese variant of an approach exported by Western entrepreneurs. The purpose of this thesis to is analyze the Chinese social enterprise by identifying China’s socioeconomic and political forces that create the unique environment in which this trend is taking root. By examining how these factors are changing in China’s progressively more market economy, I conclude that key characteristics of the Chinese social enterprise are also shifting in response—moving from a civil society- originated model to a market‐based social …

Why Isn't China Exporting Automobiles? : A Model Of Technology Adoption, Nianchen Han

Honors Theses

In modern times, the automobile industry has become a relatively labor intensive industry as compared to other industries such as the food processing industry orIT industry. Normally, several people are involved in each process of an automobile production line. However, for a food processing firm such as a bottled water firm, it only takes a few people to control the huge machine in the factory. Under the Heckscher-Ohlin theorem’s assumption, a country will operate an industry that is intensive in its abundant resource. That means a labor abundant country will produce labor intensive goods and a capital abundant country will …