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The K-Wave And Its Impact On The South Korean Economy, Jessica Johnson
The K-Wave And Its Impact On The South Korean Economy, Jessica Johnson
Honors Theses
During the last few years, Korean entertainment has captivated audiences globally. Parasite was the first foreign film to win Best Picture at the Oscars, BTS was nominated for a Grammy Award, and Squid Game was one of the most popular TV shows of 2021. A discussion of the merits of these works I will leave to the artists and critics. My question is, what does this wave of popularity mean to the South Korean economy?
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
A Content Analysis Examining The Nfl's Social Media Communications In A Global Market, Lauren Cavanaugh
Honors Theses
To better connect with the potential fan base in the United Kingdom, the NFL created another Instagram account, separate from their main “NFL” account, with the username “NFLUK”. In this thesis, I conducted a content analysis comparing a selection of posts made during the 2021 NFL season for each account, “NFL” and “NFLUK” to examine how the NFL modified their posts and communication for their new target audience. The posts were examined through the perspective of two different communication theories: The Elaboration Likelihood Model of Persuasion and the Adaptation versus Standardization Model of International Marketing. The goal was to determine …