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Analyzing The Adjustment Of American Business Expatriates In China: Professionalism, Culture And Social Support, Ramelle Mueller
Analyzing The Adjustment Of American Business Expatriates In China: Professionalism, Culture And Social Support, Ramelle Mueller
Honors Theses
This paper provides a comprehensive literature review of the American expatriate adjustment process to life in China. Additionally, online textual analysis on expatriate forum website was conducted to better understand the expatriate perspective and examines empirically the relevance of multiple factors of the expatriate adjustment process. Overarching factors include; work adjustment, general adjustment and interpersonal adjustment, which serve as the framework for this paper.
Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart
Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart
Honors Theses
As more firms decide to operate globally as a means of survival and growth, they must be prepared to understand the language and culture of their new target markets. This study aims to examine why firms may or may not translate their brand name and use country of origin advertising. Furthermore, this study aims to explain if economic and demographic factors have any effect on whether or not American firms may use certain marketing strategies. Findings in this study suggest that American firms are likely to be more active in Latin American countries with higher GDP PPP per capita, English …
Imitators To Creators: The Emergence Of A Confident National Identity In Contemporary Korea As Observed Through K-Pop And Masculinity, Kaitlyn Diane Read
Imitators To Creators: The Emergence Of A Confident National Identity In Contemporary Korea As Observed Through K-Pop And Masculinity, Kaitlyn Diane Read
Honors Theses
South Korea’s national narrative has evolved from one familiar with destruction and outside control to one that can now afford to be more challenging and confrontational. Korea’s ascent to both economic and political prominence on the international landscape in record time is well established. The rapid transformation currently impacts Korean society with the country choosing to concentrate on strengthening its soft power and nation brand exporting. This thesis aims to reveal how Korea’s recently acquired position of significance on the global stage permits the Korean national identity to be assured and stimulating, in contrast with a derivative narrative once perceived …