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Articles 1 - 8 of 8
Full-Text Articles in Business
Financial Literacy: The Basics To Learn In High School, Christopher J. Wisely
Financial Literacy: The Basics To Learn In High School, Christopher J. Wisely
Honors Projects
Humans are capable of not only understanding but operating with certain levels of autonomy to prepare for future circumstances, a fact pivotal to many problems facing society in today’s world. Among these problems is the issue of both poverty and financial instability, consequences in part due to a lack of understanding of personal finances in many adults. A partial solution being presented to this issue is the integration and teaching of eight significant finance related concepts to promote healthier financial decision-making, improve autonomy, and increase long-term happiness in individuals. Rather than covering specific teaching methods, the intent is to demonstrate …
The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
Honors Projects
This case study evaluates the effectiveness of standardized international marketing campaigns versus globalized international marketing campaigns in the context of two multinational corporations, McDonald's and Burger King, both operating in the United Kingdom. The study compares the outcomes of a standardized marketing approach, which uses the same marketing messages and materials across all regions, to a globalized approach that considers local cultural differences and modifies the marketing messages accordingly. The study analyzes the impact of each approach on brand recognition, and customer engagement, as well as the benefits and challenges associated with each strategy. Additionally, the study examines the importance …
Lucky’S Legacy: Determining An Effective Relationship Between Music And Business Management Principles, Jacob Joseph
Lucky’S Legacy: Determining An Effective Relationship Between Music And Business Management Principles, Jacob Joseph
Honors Projects
The Recognition-Conversation-Reflection (hereafter “RCR”) framework is modeled after popular change management frameworks for accomplishing projects and goals, utilizing concepts found often in business management and strategy. While traditionally these ideas are found in the workplace, they also serve as complex practices that can be used in various contexts. The music industry is composed of a plethora of professions exploring vast genres and interpretations of melody around the world. Despite its diverse perspectives, music is rooted in performance involving ensembles of varying capacities. With the complexities of the RCR framework and the diversity of the music industry, the question I looked …
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
Honors Projects
Instagram as a platform is increasing in popularity, especially among young women. Young women may use Instagram to keep up with their peers, follow trends, or as a way to express themselves. However, it is evident that young women can be negatively affected by the content they are exposed to on Instagram. This study examines the impact that increased Instagram usage can have on body-esteem in young women in college by evaluating their degree of Instagram usage, motivation to use social media for body comparison, and feelings of body-esteem. An online survey was conducted with BGSU college-age female students and …
Flexibility Is Key: Managing Rubber’S Elastic Sourcing Demands, Alexander Kennedy
Flexibility Is Key: Managing Rubber’S Elastic Sourcing Demands, Alexander Kennedy
Honors Projects
A contemporary study of how tire manufacturers are responding to supply chain challenges resulting from the Russian invasion of Ukraine by comparing them to actions taken during World War II. Supply chain management principles are applied within the context of the tire and rubber industry to provide recommendations for dealing with supply disruptions in future conflicts.
Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon
Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon
Honors Projects
In recent years, companies from a plethora of industries have participated in the act of corporate inversion, which is essentially moving the headquarters of a company to a subsidiary branch located in another country. There are some substantial benefits as well as drawbacks to this practice; therefore, the objective of this project is to examine this from an accounting and international business perspective. This project will investigate the research of corporate inversion, including both current and potential legislation, and give guidance to companies deciding to move abroad as well as using a hypothetical company to examine this phenomenon in a …
Ethics And Nil, Jackson Krause
Ethics And Nil, Jackson Krause
Honors Projects
Research diving into the ethics surrounds NIL, and how it is affecting the current collegiate athletic atmosphere.
An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner
An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner
Honors Projects
The purpose of my project was to evaluate the personal branding tactics that are used to be successful on Instagram in the fashion industry. Social media is a growing tool for influencers and brands. Since its creation in 2010, Instagram has become one of the most popular platforms, specifically for the fashion industry as it is centered around photos. This project explores how authenticity, creating a target audience, and utilizing content activities plans can impact one’s success on Instagram. Throughout the project, I used these three criteria on a fashion-oriented Instagram account to determine how these factors can impact post …