Business Commons^™

The Effect Of Csr Campaigns On The Consumer Behaviour Of Gen Zers, Aijalyn Gonzales

Honors Program Theses and Research Projects

As consumers become increasingly attuned to the practices of companies and their impact on society and the environment at large, Corporate Social Responsibility (CSR) has gradually become a major consideration for marketers. While it is believed that a demographic cohort growing in purchasing power and prominence, Generation Z, is the most sensitive to the perceived-CSR of a brand, some data suggests that their pragmatism and economic considerations may ultimately outweigh their sustainability concerns in a purchase decision.

This research aims to clarify much of the conflicting information about Gen Z’s primary considerations when shopping for products, specifically those in image-related …

Online Ordering Vs Offline Ordering After Covid-19 Pandemic: Consumer Characteristics – Security & The Shopping Experience, Catherine Cano

Honors Program Theses and Research Projects

It’s no secret that the COVID-19 pandemic has significantly altered consumer shopping habits. However, these changes are novel and not yet understood. Since the onset of the pandemic, we have experienced restrictions on businesses, quarantines, and public unease. Online shopping became more of a focus for many businesses. It could appeal to people who were apprehensive about the virus along with those who enjoy its convenience. This paper examines consumer perceptions of online shopping before vs. after the pandemic, as well as the characteristics of online shoppers with an emphasis on concerns about safety and losing the in-person shopping experience. …