Business Commons^™

Entrepreneurship In The Digital Age, Matthew Jared Cohen

Honors Capstone Projects - All

The following Capstone Project delves into the topic of Internet entrepreneurship, specifically analyzing what it takes to turn an idea into a successful online venture. The first part of the project takes a look at the start-ups of Internet entrepreneurs, including both successes and failures. Such businesses include the CollegeBound Network, Apple, eBay, Twitter, Pets.com, Webvan, eToys, Kozmo, Facebook, Google, and Amazon. It addresses decisions that were made and how such decisions positively or negatively impacted the companies. By analyzing the businesses and their founders, we can gain much insight into what works and what does not. There were some …

Innovation In Academic Institutions: How A Pharmaceutical Company Capitalizes On University Connections In Its Board Of Directors, Ryan Fannon

Honors Capstone Projects - All

This study attempts to identify the types of pharmaceutical companies that utilize university employees as directors on their boards and if in fact having university connections on a pharmaceutical board impacts company performance. Board-level data from 2009 and firm-level data from 2008 was gathered for 109 pharmaceutical companies that varied greatly in size and geographic location. The key findings of this study were that the larger the pharmaceutical company and the greater the R&D expense of that company the more likely the company would have university connections on its board of directors; the larger the company, the better the universities …

Zipped Magazine: The Public Relations Campaign, Naomi Ratner

Honors Capstone Projects - All

Zipped Magazine: The Public Relations Campaign is a compilation of public relations efforts created and executed in order to raise awareness about Zipped, the only fashion-focused print magazine at Syracuse University. The campaign involves four components, including the following: first, a media kit in order to provide informational materials to the press and the public; second, social media efforts to create an online presence for Zipped; third, news releases to notify media of happenings and events at Zipped; and fourth, news coverage of Zipped in local Syracuse media.

Cusemycampus Business Plan, Brian Weinreich

Honors Capstone Projects - All

Many students who arrive at Syracuse wish they knew more of the “inside scoop” in all aspects of the university. With the advent of Web 2.0, the Internet is now mainly dominated by social networking services. The formation and success of companies like Facebook, CollegeHumor, and Twitter show the extent to which students are connected constantly via the Internet throughout the day. One of the key problems with these large websites, such as Facebook and CollegeHumor, is the disconnect between the user and his community. These websites are successful on a large scale, but the niche small scale must be …

Planning Portfolio: The Process Of Strategic Thinking In Advertising, Emily Hicks

Honors Capstone Projects - All

The purpose of account planning is to develop a strategy that guides the creative executions in an advertising campaign. The development of a strategy includes; in-depth secondary research, primary qualitative and quantitative research, discovery of key findings, and the formation of the creative brief. This thesis explores both the creativity and academic rigor necessary to this account planning process.

The thesis is in the form of a creative portfolio. Each campaign included in the book (State Farm Insurance, Burton snowboards, and Libby’s pumpkin) have been reduced to the most visually and verbally concise form. Every campaign tells a cohesive narrative …

Does Financial Information Drive Donations To Not For Profit Organizations?, Kristen Paglia

Honors Capstone Projects - All

Abstract not Included

A Non-Profit Guide To Social Media How To Build A Presence In The Social Networking World, Laura Voigt

Honors Capstone Projects - All

Social media and networking platforms have changed the game. Web 2.0 has put the power of the Internet into the hands of the user. Businesses and organizations are no longer the only ones with something to say. This can be daunting for companies and brands, but it can also be brilliant, especially for

Non-profits.

Today, hundreds of millions of people across the globe are online sharing information with friends, family, co-workers, and complete strangers via various social networking platforms. These users share everything from photos and videos to advice and opinions, passing on the information that they deem important to …

Corporate Personhood, Cash's Corruption, And The Role Of Public Relations Leadership, Joonas Niiholm

Honors Capstone Projects - All

The role of the corporation in today’s society is complex and significant. This paper examines the evolution of the corporation from a narrowly constructed entity to that which resembles a human being in behavior, as a result of social construction. By examining the actions of a corporation through the lens of a human, it hopes to shed light on the profound impact corporations have on our society and the devastation they cause when operating in pursuit of profit above all else. Drawing on current research of Corporate Social Responsibility, a new way to do business that resembles the way an …

Orange Value Fund Research Reports And Valuations, Aaron Glick

Honors Capstone Projects - All

Academic finance courses teach the underlying principles of portfolio management. Diversify your portfolio to eliminate idiosyncratic risk, match your portfolio beta to the risk appetite of your investors, invest in companies exhibiting earnings per share growth, and your fund will beat the market. More or less, this is the mindset of the herd, but following the herd never gets you ahead. Warren Buffet “attempts to be fearful when others are greedy and to be greedy only when others are fearful.” True investors ignore the movements in the market, and focus their energies on discovering unrecognized intrinsic value. As such, value …

Engagement Opportunities At Syracuse University, Jillian Zarem

Honors Capstone Projects - All

Hillel at Syracuse University is an organization on campus with the mission of, “Creating a diverse, dynamic, and welcoming Jewish community on the Syracuse University Campus” (“Hillel at Syracuse University,” 2009). Hillel offers a wide variety of programs in order to fulfill the aforementioned mission statement including:

• Leadership Opportunities
• Community Service Experiences
• Cultural and Religious Events
• Educational and Informational Sessions
• Student Facilities including Gym, Kosher Dining Hall, Library, and so on

When exploring Hillel’s various opportunities, there is one program in particular that reaches out to students in a way that no other program has done before.

FreshFest, Hillel’s pre-orientation …