Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Designing A Visual Brand For A Children’S Furniture Startup, Rachel Denoble
Designing A Visual Brand For A Children’S Furniture Startup, Rachel Denoble
Graphic Communication
The purpose of this study was to design a visual brand for a children’s furniture startup company. The research from this study was applied to The Cardboard Guys, a company that makes furniture completely made out of corrugated cardboard. Designs were created for the company’s branding style guide, product assembly instructions, and Kickstarter campaign page. Each piece of this project was measured for success a little differently - the style guide was given feedback from a professional design firm, the assembly instructions were given to a group of kids and parents to test, and the Kickstarter campaign was both critiqued …