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Internet Search Statistics As A Source Of Business Intelligence: Searches On Foreclosure As An Estimate Of Actual Home Foreclosures, G. Kent Webb
G. Kent Webb
Historical search data, describing the volume of searches by topic and region, have recently become freely available. This provides a potentially valuable source of data useful for business intelligence about conditions external to the organization where data is sometimes sparse. As an experiment for a business application, Google searches on the keyword “foreclosure” were correlated with actual U.S. home foreclosures over the past 4 years. The resulting regression analysis shows a very good correlation, indicating that searches on “foreclosure” provide a very accurate estimate of trends in actual U.S. home foreclosures and may provide an early warning system. In a …