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Full-Text Articles in Business
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Faculty of Commerce - Papers (Archive)
There have been many investigations into decision support systems and the range of benefits they can provide to an organisation. Despite the increased use of these systems in professional practice, there remains a lack of acceptance towards marketing decision models, with many managers resisting their full implementation. This paper presents results of a task designed to explore the extent to which decision models are understood. Although findings show low levels of understanding, it appears that relevant ability and skill can be learned. Educational programs could use the task to raise awareness of problems related to human misjudgment and to demonstrate …
A Framework For Case-Based Reasoning Integration On Knowledge Management Systems, Seung Hwan Kang, Sim K. Lau
A Framework For Case-Based Reasoning Integration On Knowledge Management Systems, Seung Hwan Kang, Sim K. Lau
Faculty of Commerce - Papers (Archive)
To support the sharing and reusing of well-defined knowledge among knowledge management systems, it is useful to use standardised formalisation. It is also common effort to difficulty of knowledge acquisition known as knowledge acquisition bottleneck. In this paper investigates the feasibility of using techniques in case-based reasoning of artificial intelligence for the knowledge acquisition phase in knowledge management systems. The need of an ontological approach of the semantic web for well-defined set of domain knowledge is proposed in order to avoid knowledge acquisition bottleneck. Our viewpoint of this approach is that the ontology-driven mechanism allows us to provide standardised structured …