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Full-Text Articles in Business
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Faculty of Commerce - Papers (Archive)
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
Short Haul City Travel Is Truly Environmentally Sustainable, Sara Dolnicar, Christian Laesser, Katrina Matus
Short Haul City Travel Is Truly Environmentally Sustainable, Sara Dolnicar, Christian Laesser, Katrina Matus
Faculty of Commerce - Papers (Archive)
With rising interest in and concern about climate change and environmental sustainability, and the significance of the tourism industry worldwide, the impact of tourism-related activities and behaviors on the environment has become a key area of research. In particular, transport related to tourism has come under scrutiny for its contribution to the ecological footprint of tourism of a destination, mostly accounted for by the dominance of air travel. This study contributes to research in this area by identifying the types of travel situations in which tourists make environmentally friendly choices about travel modes and, consequently, which types of tourism destinations …
Environmentally Friendly Behavior - Can Heterogeneity Among Individuals And Contexts/Environments Be Harvested For Improved Sustainable Management?, Sara Dolnicar, Bettina Grun
Environmentally Friendly Behavior - Can Heterogeneity Among Individuals And Contexts/Environments Be Harvested For Improved Sustainable Management?, Sara Dolnicar, Bettina Grun
Faculty of Commerce - Papers (Archive)
The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention from social scientists over the past few decades. However, few studies have closely examined the systematic heterogeneity of behavior with environmental consequences. This study tests two specific hypotheses about such heterogeneity: that individuals differ systematically in their patterns of behavior with environmental consequences and that behavioral patterns systematically differ between context/environments. Both hypotheses are investigated empirically in the home and vacation environment. Results support the assumption that systematic differences in behavioral patterns exist across individuals. With respect to context/environment dependence, some groups of individuals do …
Simulation Modelling And Strategic Change: Creating The Sustainable Enterprise, Patrick M. Dawson, Trevor A. Spedding
Simulation Modelling And Strategic Change: Creating The Sustainable Enterprise, Patrick M. Dawson, Trevor A. Spedding
Faculty of Commerce - Papers (Archive)
This paper highlights the benefits of using discrete event simulation models for developing change management frameworks which facilitate productivity and environmental improvements in order to create a sustainable enterprise. There is an increasing need for organisations to be more socially and environmentally responsible, however these objectives cannot be realised in isolation of the strategic, operations and business objectives of the enterprise. Discrete Event Simulation models facilitate a multidimensional approach to enterprise modelling which can integrate operations and strategic considerations with environmental and social issues. Moreover these models can provide a dynamic roadmap for implementing a change strategy for realising the …
Understanding The Australian Environmental Volunteering Market: A Basis For Behavioural Change And A Sustainable Future, Melanie J. Randle, Sara Dolnicar
Understanding The Australian Environmental Volunteering Market: A Basis For Behavioural Change And A Sustainable Future, Melanie J. Randle, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need to take personal responsibility for the environment and change their behaviour. Environmental volunteering organisations play a key role in this process: they create opportunities for individuals to improve their natural environment, they facilitate behavioural change. Successful facilitation of behavioural change requires in-depth understanding of the environmental volunteering market to identify those individuals most likely to volunteer, compete successfully and create targeted, motivating marketing campaigns. The present study (1) assesses the usefulness of a novel method (PBMS) to explore volunteering markets, and (2) provides insight into …