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Full-Text Articles in Business
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Faculty of Commerce - Papers (Archive)
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
People And Process: Making Sense Of Change Management, Patrick M. Dawson
People And Process: Making Sense Of Change Management, Patrick M. Dawson
Faculty of Commerce - Papers (Archive)
This paper is about the ways that we seek to manage, steer, resist and make sense of change. It views change as a fluid process that may take unexpected turns. In clarifying what we mean by change and challenging linear stage models, a more dynamic perspective is advocated. A short case study is used to highlight the political aspects of change and to raise critical awareness of some of the key issues that can arise. The paper concludes with some practical guidelines arguing that it is the processual nature of change that makes it both a difficult yet fascinating area …
On The Evolution Of Firm Organization, Smes And Economic Growth In The Usa And Japan, Elias Sanidas
On The Evolution Of Firm Organization, Smes And Economic Growth In The Usa And Japan, Elias Sanidas
Faculty of Commerce - Papers (Archive)
The evolution of the organization of firms throughout history has only recently been extensively analysed. This evolution, especially in countries like the USA and Japan, i is important to know and understand for many reasons, and in particular for its contribution to economic growth.