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Full-Text Articles in Business
Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin
Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin
Faculty of Commerce - Papers (Archive)
In social marketing, in order to incentivise individuals into performing desired social behaviours, a value proposition is required (Dann, 2008; Kotler and Lee, 2008) as consumers often act out of self-interest (Rothschild, 1999). Value propositions offer relevant and timely incentives to encourage individuals to not only voluntarily perform these behaviours, but maintain these behaviours long-term. Much of the current research in value is focussed on a goods-oriented commercial marketing context, using an economic approach, which has resulted in a lack of investigation of value in a social marketing context from an experiential perspective (Holbrook, 1994), which this paper seeks to …
The Implementation Of Authentic Activities For Learning: A Case Study In Finance Education, Mara K. Koplin, Chi Fun Freda Hui
The Implementation Of Authentic Activities For Learning: A Case Study In Finance Education, Mara K. Koplin, Chi Fun Freda Hui
Faculty of Commerce - Papers (Archive)
This paper seeks to demonstrate how assessment tasks set in a finance subject contribute to an authentic learning experience. Authentic learning has been shown to help connect students’ classroom learning to the outside world. Linking what students are learning in class to the real world enables them to better understand the problems to be faced when dealing with incomplete information, while also engaging them more fully. In this preliminary study we explore the attributes of an authentic learning experience. The assessment task requires each student to research the topics covered in class in relationship to a country that they have …
Identification Of Serpina1 As Single Marker For Papillary Thyroid Carcinoma Through Microarray Meta Analysis And Quantification Of Its Discriminatory Power In Independent Validation, Klemens Vierlinger, Markus H. Mansfeld, Oskar Koperek, Christa Nöhammer, Klaus Kaserer, Friedrich Leisch
Identification Of Serpina1 As Single Marker For Papillary Thyroid Carcinoma Through Microarray Meta Analysis And Quantification Of Its Discriminatory Power In Independent Validation, Klemens Vierlinger, Markus H. Mansfeld, Oskar Koperek, Christa Nöhammer, Klaus Kaserer, Friedrich Leisch
Faculty of Commerce - Papers (Archive)
Background Several DNA microarray based expression signatures for the different clinically relevant thyroid tumor entities have been described over the past few years. However, reproducibility of these signatures is generally low, mainly due to study biases, small sample sizes and the highly multivariate nature of microarrays. While there are new technologies available for a more accurate high throughput expression analysis, we show that there is still a lot of information to be gained from data deposited in public microarray databases. In this study we were aiming (1) to identify potential markers for papillary thyroid carcinomas through meta analysis of public …
Topicmodels: An R Package For Fitting Topic Models, Bettina Grun, Kurt Hornik
Topicmodels: An R Package For Fitting Topic Models, Bettina Grun, Kurt Hornik
Faculty of Commerce - Papers (Archive)
Topic models allow the probabilistic modeling of term frequency occurrences in documents. The fitted model can be used to estimate the similarity between documents as well as between a set of specified keywords using an additional layer of latent variables which are referred to as topics. The R package topicmodels provides basic infrastructure for fitting topic models based on data structures from the text mining package tm. The package includes interfaces to two algorithms for fitting topic models: the variational expectation-maximization algorithm provided by David M. Blei and co-authors and an algorithm using Gibbs sampling by Xuan-Hieu Phan and co-authors.
Policy Instruments For Reducing Greenhouse Gas Emissions, Brian H. Andrew, Mary A. Kaidonis
Policy Instruments For Reducing Greenhouse Gas Emissions, Brian H. Andrew, Mary A. Kaidonis
Faculty of Commerce - Papers (Archive)
Benjamin Franklin once said that ‘In this world, nothing is certain but death and taxes’ and a significant body of the scientific literature including the IPCC have indicated that the climate change problem has become such a pressing issue that we now face a stark choice between the premature death of hundreds of millions of the people on this planet (from storm, flood, starvation, war or pestilence) and the use of taxation or other financial strategies to change the relative cost of carbon intensive sources of energy compared to the cost of ‘green’ sources of energy. A change in the …