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Assessing The Prerequisite Of Successful Csr Implementation: Are Consumers Aware Of Csr Initiatives?, Alan Pomering, Sara Dolnicar
Assessing The Prerequisite Of Successful Csr Implementation: Are Consumers Aware Of Csr Initiatives?, Alan Pomering, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Corporate social responsibility has received a large amount of research attention over the last decade. Results indicate that consumers are influenced by corporate social responsibility (CSR) initiatives of businesses if they are aware of them. Whether consumers are in fact aware of CSR initiatives, however, has not been studied in the past. This ‘missing link’ in CSR research makes the conclusions that CSR affects consumer behaviour questionable. Consequently, a number of researchers (e.g. Maignan 2001; Mohr, Webb, and Harris 2001) have called for empirical studies to determine the extent to which consumers are actually aware of the CSR records of …
Back To The Future For Km: The Case For Sensible Organisation, Helen M. Hasan
Back To The Future For Km: The Case For Sensible Organisation, Helen M. Hasan
Faculty of Commerce - Papers (Archive)
There are many times in our brave new web-based world that we seem to have lost the art of making common sense decisions and judgements. The current organisational environment begs an agenda for KM that rediscovers values from the past, fulfilling the promise of ‘sensible organisation’. In research over the past eight years, a great team of colleagues and I have explored various factors that contribute to the creation of intellectual, social and emotional capital in enterprises and communities, reinforcing our position that most innovative work involving new knowledge creation takes place in cooperative, self-directed teams. The proposed concept ‘sensible …