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Full-Text Articles in Business
A Semiparametric Model Approach For Financial Bankruptcy Prediction, Maria H. Kim, Paul Yoo
A Semiparametric Model Approach For Financial Bankruptcy Prediction, Maria H. Kim, Paul Yoo
Faculty of Commerce - Papers (Archive)
In this study, we propose a model that achieves both accurate modeling and sustainable model stability for corporate bankruptcy prediction. This model is to model the given samples accurately as well as to respond adequately to the unknown inputs by employing semiparametric approach where parametric model and nonparametric Neural Networks (NNs) are combined. By exploring the structural relationships within the available sample data, the proposed model is assumed to retain the advantages of both parametric and nonparametric models. The proposed model is compared to pure parametric models such as Multivariate Discriminant Analysis (MDA) and Logistic Regression (LR), and pure nonparametric …
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Faculty of Commerce - Papers (Archive)
There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …